Email Marketing Specialist (m/w/d) – Germany

Vadesecure; Hannover; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Home-office option

Flexible hours

Be-Active Bonus

Free parking

Job summary

Hornetsecurity in Hanover is seeking an Email Marketing Specialist to drive automated customer journeys, build campaigns, and optimize email performance using data insights.

You will create segments, personalization, and journeys in HubSpot, collaborate with regional teams, ensure data quality, and help us improve communications across the customer lifecycle.

Qualifications

• 2+ years in marketing automation or email marketing.
• HubSpot experience is a plus.
• Experience creating campaigns and customer journeys.
• Strong data-driven optimization and QA.

Responsibilities

• Plan, build, test and optimize email campaigns, newsletters and automated marketing workflows in HubSpot.
• Create relevant audience segments based on customer data and lifecycle stages.
• Build and improve automated journeys such as nurture, follow-up, re-engagement and lifecycle campaigns.
• Use personalization and dynamic content to tailor communications to audiences.
• Monitor campaign performance and translate metrics and A/B test results into improvements.
• Ensure campaigns are tested before launch including links, tracking, personalization and responsive display.

Skills

Marketing automation

Email marketing

CRM marketing

Data-driven decisions

Tools

HubSpot

Salesforce

Job description

Email Marketing Specialist (m/w/d) – Germany

Do you enjoy turning marketing ideas into effective, automated customer journeys?

We’re looking for an Email Marketing Specialist (m/f/d) to strengthen our Marketing team in Hanover. In this role, you’ll focus on email marketing and marketing automation – building campaigns, creating targeted audiences, developing automated workflows, and using performance insights to continuously improve our communications.

You’ll work closely with regional Marketing, Content, Design and Sales teams in an international environment and help us deliver relevant communications throughout the customer lifecycle.

Your Job

• Plan, build, test and optimize email campaigns, newsletters and automated marketing workflows in HubSpot.
• Create relevant audience segments based on customer data, behavior and lifecycle stages.
• Build and improve automated journeys such as nurture, follow-up, re-engagement and lifecycle campaigns.
• Use personalization and dynamic content to make communications more relevant to different audiences.
• Monitor campaign performance and turn key metrics and A/B test results into practical improvements.
• Ensure campaigns are thoroughly tested before launch, including links, tracking, personalization, segmentation and responsive display.
• Collaborate with Content, Design, Regional Marketing and Sales teams to deliver effective campaigns.
• Help maintain clean and reliable marketing data and support the connection between HubSpot, Salesforce and our website.
• Follow email marketing best practices around consent, data protection and deliverability.

Your Profile

• 2+ years of hands-on experience in marketing automation, email marketing, CRM marketing or a similar digital marketing role.
• Practical experience working with HubSpot or a comparable marketing automation platform; strong HubSpot experience is a plus.
• Experience creating email campaigns, automated workflows, audience segments and customer journeys.
• A good understanding of campaign performance and the ability to use data to improve future campaigns.
• Strong attention to detail and a structured approach to campaign testing and quality assurance.
• Comfortable working with CRM data and collaborating with Marketing and Sales stakeholders.
• Basic HTML/CSS knowledge for email adjustments is helpful, but you don’t need to be a developer.
• Strong communication skills and confidence working in an international, collaborative environment.

Nice to Have

• Experience working with Salesforce alongside a marketing automation platform.
• Experience in an international or B2B marketing environment.
• Familiarity with more advanced HubSpot functionality, integrations or reporting.
• Be part of a growing global company in one of the most dynamic industries — cybersecurity.
• Short decision paths and flat hierarchies in an open working atmosphere.
• Personal and professional development opportunities.
• Home-office option and flexible, trust-based working time.
• Be-Active Bonus — allowance for membership in fitness and sports clubs.
• Whether by car, public transport, or bike – we make your commute easier with free parking (Hannover), a discounted Jobticket, or bike leasing.
• Employer contribution to the company pension plan.
• Unlimited contracts — we’re looking for hornets to grow long-term with us.
• Temporary Employee Exchange Program – opportunity to work at our global office locations (e.g. Malta, Madrid, Montréal, Washington D.C.).
• Referral Bonus: €1,500 for every successful candidate referral.
• Team events like laser tag, an escape room, or a get-together at our own legendary beer truck in Hanover – let yourself be surprised!

Hornetsecurityis a leading global provider of next-generation cloud-based security, compliance, backup, and security awareness solutions that help companies and organisations of all sizes around the world. Its flagship product, 365 Total Protection, is the most comprehensive cloud security solution for Microsoft 365 on the market. Driven by innovation and cybersecurity excellence, Hornetsecurity is building a safer digital future and sustainable security cultures with its award-winning portfolio. Hornetsecurity operates in more than 120 countries through its international distribution network of 12,000+ channel partners and MSPs. Its premium services are used by more than 125,000 customers.