Dual Master's Program (Steinbeis) - Fokus Digital Marketing & Customer Satisfaction

DEKRA SE; Stuttgart; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading safety and consultancy firm in Stuttgart is offering a Dual Master's Program focusing on Digital Marketing and Customer Satisfaction. You will analyze customer feedback, create training materials, and assist in digital marketing activities. Ideal candidates should have a Bachelor's degree in Business Administration and proficiency in German and English. The role includes attractive benefits such as a Christmas bonus, flexible working, and extensive vacation days.

Leistungen

Attractive salary with bonuses

30 days vacation

Flexible mobile working

Internal training options

Company pension

Employee discounts

Qualifikationen

• Bachelor's degree with a focus on Marketing or Market Research.
• Initial relevant experience in international marketing.
• Knowledge of customer satisfaction surveys.

Aufgaben

• Contribute to the implementation of 'Voice of the Customer' initiatives.
• Create global VoC training materials.
• Analyze and prepare survey results for management.

Kenntnisse

Customer satisfaction analysis

Digital marketing tools

Analytical skills

Team collaboration

Fluent in German and English

Ausbildung

Bachelor's degree in Business Administration

Tools

CMS

CRM

Analytics tools

Power BI

MS Office (Excel, PowerPoint)

Jobbeschreibung

Dual Master's Program (Steinbeis) - Fokus Digital Marketing & Customer Satisfaction

Stuttgart

Full Time | DEKRA SE | Job ID : 3221

About DEKRA

DEKRA has been active in the field of safety for almost 100 years and ensures safety on the road, at work, and at home. As one of the world's leading expert organizations, the company currently employs around 48,000 people in 60 countries on 5 continents. With qualified and independent expert services, they work to achieve the company's vision that DEKRA will be the global partner for a safe, secure, and sustainable world.

Responsibilities

• You actively contribute to the implementation of structured “Voice of the Customer (VoC)- initiatives, such as the global NPS survey
• Among your responsibilities is the independent creation of global VoC training materials
• In addition, you support colleagues in setting up surveys within the global survey tool
• You take ownership of analyzing and preparing survey results for management, applying your analytical skills
• Furthermore, you assist the team with operational digital marketing activities, such as maintaining the website or executing and evaluating global campaigns
• Another key aspect of your role is preparing and consolidating KPIs across various digital channels

Qualifications

• Bachelor's degree in Business Administration with a focus on Marketing / Market Research or a comparable qualification (international orientation desirable)
• Initial relevant professional experience in international marketing
• Knowledge of and ideally first practical experience in customer satisfaction surveys and analysis
• Strong affinity for digital marketing and analytics tools (e.g., CMS, CRM, Analytics, Power BI) as well as experience with AI tools (ChatGPT, Claude, etc.)
• Proficient in MS Office, especially Excel and PowerPoint
• Strong team spirit and a hands-on mentality
• Excellent written and spoken German and English skills

Benefits

• Attractive salary, incl. Christmas bonus and vacation pay as well as company profit-sharing scheme
• 30 days vacation
• Flexible, mobile working
• Internal training and qualification options
• Events such as ski cup, motorcycle meeting or Christmas party
• Other great benefits: company pension, job bike leasing, job ticket / transportation costs, employee discounts, canteen with food subsidies, internal company health management, parking spaces, and much more