Director Marketing Event & Experiences

PUMA Gruppe; Herzogenaurach; Vor Ort; EUR 110.000 - 160.000; Vollzeit

Zusammenfassung

PUMA is seeking a senior Marketing leader to develop and drive our global Sportstyle strategy, ensuring consistent product representation across the marketing mix. You will lead seasonal and long-term campaigns, translating consumer insights into compelling initiatives and category storytelling across multiple seasons.

You will manage the Sportstyle Marketing team, coach talent, and build strong partnerships with licensed partners to maximize visibility and business impact.

Qualifikationen

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or related field.
• University degree in Marketing, Business Administration, Communications, or related discipline.
• Extensive experience developing and executing global marketing strategies across multiple product categories.
• Strong leadership with a track record of building high-performing teams.
• In-depth knowledge of consumer behavior, brand building, and integrated marketing communications.
• Strong analytical capabilities with KPI tracking and optimization.
• Excellent stakeholder management, communication, and presentation skills.

Aufgaben

• Develop and lead the global marketing strategy across Sportstyle category.
• Drive seasonal and long-term marketing strategies and global communication tools.
• Ensure consumer relevance by translating insights into marketing initiatives.
• Lead development of category communication strategies and storytelling across seasons.
• Manage and develop the Sportstyle Marketing team with coaching and talent development.
• Build partnerships with licensed partners and key stakeholders for visibility.
• Monitor market trends and competitive landscape; provide actionable recommendations.
• Track KPIs and support Sell-In tools with Consumer and Commercial Marketing teams.

Kenntnisse

Brand Marketing

Product Marketing

Category Marketing

Leadership

Stakeholder management

English fluency

Strategic thinking

Ausbildung

University degree in Marketing or related field

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Develop and lead the global marketing strategy across category Sportstyle, ensuring a consistent and compelling representation of products throughout the entire marketing mix

Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation

Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives

Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives

Manage and develop the Sportstyle Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment

Build and maintain strong partnerships with licensed partners and key stakeholders to maximize category visibility and business impact

Monitor and communicate competitive landscape developments, market trends, and consumer shifts to Central Marketing and regional teams, providing actionable recommendations

Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools to support commercial success.

8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, lifestyle, fashion, or consumer goods industry

University degree in Marketing, Business Administration, Communications, or a related discipline

Extensive experience in developing and executing global marketing strategies across multiple product categories and consumer segments

Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams

In-depth knowledge of consumer behavior, brand building, integrated marketing communications, and product storytelling

Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs

Excellent stakeholder management, communication, and presentation skills, with the ability to influence across a global matrix organization

Strategic, proactive, and highly organized, with the ability to manage multiple priorities in a fast-paced environment

Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset

Fluent in English; additional language skills are considered a plus.

Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!