Director Digital Brand Experience & AI Lead (m/w/d) – Standort Düsseldorf

HeimatTBWA\; Düsseldorf; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A leading advertising agency in Düsseldorf is seeking a Director Digital Brand Experience & AI Lead (m/w/d). This role involves leading digital product strategies, collaborating with client teams, and developing innovative AI solutions. The ideal candidate has substantial AI expertise in marketing and excellent leadership skills to inspire and motivate interdisciplinary teams. Hybrid working model available.

Qualifikationen

• Strong focus on innovation and implementing new ideas.
• Substantial understanding of AI in creative processes.
• Experience in strategic development and project planning.
• Deep knowledge of digital channels and CRM systems.
• Ability to develop digital concepts and execute them.
• Experience in delivering trainings and workshops.
• Leadership qualities with empathy in change management.
• Strong skills in presenting and communicating visionary ideas.

Aufgaben

• Lead standards for digital products and their future.
• Collaborate with account management and represent agency on digital topics.
• Work with client teams to improve projects and identify growth.
• Conduct AI workshops with clients and build global interfaces.
• Create core AI presentations and manage pricing.

Kenntnisse

Innovation focus

AI understanding in marketing

Strategic thinking

Leadership

Strong presentation skills

Interdisciplinary teamwork

Technical understanding

Jobbeschreibung

Director Digital Brand Experience & AI Lead (m/w/d) – Standort Düsseldorf

HeimatTBWA\ needs you as Director Digital Brand Experience & AI Lead (m/w/d) – Office Düsseldorf.

Responsibilities

• Lead and set the standards for our digital product and its future
• Interface with account management, strategy, and creatives; represent the agency on digital topics
• Collaborative work with client teams to improve relevant projects and see growth potentials
• Passion for New Business; creative presentations and owning the stage in pitches
• Extend/Cooperate with platform partners and external networks (AI vendors, Omnicom)
• Lead an interdisciplinary AI team, set agenda, prioritize, steer collaboration
• Develop and conduct trainings, workshops, and internal learning formats
• Anchor AI topics as a cross-functional interface in Account, Creative, and Strategy
• Strategic consulting on AI topics (use cases, implementation)
• AI trainings/workshops with clients; establish interfaces to global AI teams and networks
• Create core AI presentations, portfolio sales including pricing
• Strong focus on innovation – continuously identifying and implementing new ideas, technologies, and methods to drive digital strategies and campaigns towards excellence
• Substantial AI understanding in marketing/creative processes; strategic development and implementation of AI solutions across all channels and ecosystems
• Strategic thinking with technical understanding; project planning and proposal creation including pricing
• Deep understanding of digital channels, social media, websites, CRM systems and marketing integration
• Development of digital concepts and their execution; basic knowledge in performance marketing
• Experience in designing and conducting trainings/workshops/advanced education; strong interface work
• Networking, interdisciplinary teamwork; curiosity about technological innovations
• Leadership across departments/sites; change management with empathy
• Strong presentation and moderation skills; capable of communicating visionary ideas and inspiring others to think beyond the conventional

Qualifications

• Strong focus on innovation – continuously identifying and implementing new ideas, technologies, and methods to drive digital strategies and campaigns towards excellence
• Substantial AI understanding in marketing/creative processes; strategic development and implementation of AI solutions across all channels and ecosystems
• Strategic thinking with technical understanding; project planning and proposal creation including pricing
• Deep understanding of digital channels, social media, websites, CRM systems and marketing integration
• Development of digital concepts and their execution; basic knowledge in performance marketing
• Experience in designing and conducting trainings/workshops/advanced education; strong interface workNetworking, interdisciplinary teamwork; curiosity about technological innovations
• Leadership across departments/sites; change management with empathy
• Strong presentation and moderation skills; capable of communicating visionary ideas and inspiring others to think beyond the conventional

Values

Innovative, pragmatic, curious, collaborative, customer-oriented

We work in a hybrid model, working in the agency from Monday to Wednesday in Düsseldorf. We look forward to your application, including your salary expectation and availability, and to possibly welcoming you aboard our team soon!