Director Brand Planning & Operations Europe

PUMA Gruppe; Herzogenaurach; Vor Ort; EUR 140.000 - 190.000; Vollzeit

Zusammenfassung

PUMA is seeking a Director to lead Brand Planning & Operations for Europe, translating global strategies into regional execution across Marketing and Merchandising. The role drives governance, data-driven decision making, and cross-functional collaboration to support sustainable growth.

You will lead a team of planning professionals and own critical processes, budgets, and performance metrics across Marketing, Merchandising, Sales, and eCommerce in Europe.

Qualifikationen

• 10+ years of experience in Planning, Operations, Merchandising, Marketing Operations or related functions.
• Proven track record in managing complex cross-functional planning in an international matrix organization.
• Strong commercial understanding with analytical and strategic thinking.

Aufgaben

• Lead annual and seasonal planning processes across Marketing and Merchandising in Europe.
• Drive cross-functional alignment across Marketing and Merchandising and related functions (Sales, Retail, eCommerce, Finance, SCM, D&T).
• Own the One Europe Brand Calendar and support budget processes and decisions.
• Develop KPI frameworks and performance dashboards to generate actionable insights.
• Build and lead a high-performing Planning & Operations team across Europe.

Kenntnisse

Leadership

Cross-functional collaboration

Strategic thinking

Stakeholder management

English proficiency

Tools

ERP systems

Data analytics tools

Planning systems

Jobbeschreibung

Director Brand Planning & Operations Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

As Director Brand-Planning & -Operations Europe, you will lead the planning, operational excellence, and business governance agenda across Marketing and Merchandising for Europe.

You will translate global strategies into actionable regional plans, ensuring alignment across Marketing, Merchandising, Sales, Retail, eCommerce, Clusters, Finance, SCM, and D&T. By driving integrated planning processes, operational efficiency, and data-driven decision-making, you will enable strong execution of commercial and brand priorities across the region.

You will also lead a team of planning and operations professionals and play a key role in optimizing processes, resource allocation, and cross-functional collaboration to support sustainable business growth.

• Lead the annual and seasonal planning processes across Marketing and Merchandising in Europe.
• Be the central go to person for driving the Go-to-Market process in Europe across Merchandising, Marketing and Key Account/Sales.
• Ensure readiness and alignment across key Go-To-Market milestones, seasonal launches, and commercial initiatives.
• Drive cross-functional alignment across Marketing and Merchandising as well as within Marketing and Merchandising. Orchestrate x-functional alignment within Europe Brand and outside Europe Brand (Sales, Retail, eCommerce, Finance, SCM, and D&T.)
• Translate global strategies, priorities, and business objectives into regional execution plans and operational frameworks.
• Be the go to person for e-com in the buying and ranging process, Orchestrate Merch teams across BU’s to deliver a horizontal range to eCommerce.
• Provide and co-develop range guidance, range-framework and targets based on global strategies.
• Be the go to person for Cluster Marketing leads on process and budget questions.
• Own the One Europe Brand Calendar and use as a bases for Budget-process and budget decisions.
• Drive and won One Europe Marketing Budget in close collaboration with Senior Director and Finance.
• Establish and continuously improve planning processes, governance models, tools, and ways of working.
• Oversee Merchandising and Marketing Data needs.
• Manage regional planning and operations budgets, performance reporting, and business controlling activities.
• Drive data governance, system integrity, and operational excellence across planning platforms and business tools.
• Develop KPI frameworks and performance dashboards to generate actionable business insights and support decision-making.
• Lead strategic projects and continuous improvement initiatives to enhance efficiency, transparency, and organizational effectiveness.
• Build, develop, and inspire a high-performing Planning & Operations team across Europe
• Extensive experience (10+ years) in Planning, Operations, Merchandising, Marketing Operations, Commercial Planning, or related business functions. Sales and/or consulting experience welcome.
• Proven track record in managing complex cross-functional planning and operational processes within an international matrix organization.
• Strong commercial understanding combined with analytical and strategic thinking capabilities.
• Experience leading teams and developing high-performing talent.
• Strong stakeholder management and influencing skills across different functions and organizational levels.
• Advanced knowledge of planning systems, reporting tools, ERP environments, and business analytics.
• Excellent communication and presentation skills.
• Professional proficiency in English; additional European languages are a plus
• Ability to present and work across different levels of the organization, including board level.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It don‘t get any better than that!