Director Brand Marketing & Community (all genders)

Meyandy LLC; Berlin; Vor Ort; EUR 120.000 - 190.000; Vollzeit

Zusammenfassung

Urban Sports Club, now part of Wellhub, seeks a visionary Director of Brand & Community to shape the next chapter of its premium brand. You will lead the brand toward a broader lifestyle and community-driven positioning from its strong home market in Germany, while expanding global reach and relevance.

You will manage a multi-disciplinary team, drive multi-channel campaigns, and work closely with senior leadership to ensure brand priorities align with business objectives and customer insights.

Qualifikationen

• 10+ years leading brand management, marketing, or integrated communications.
• Proven track record of scalable international brand strategies and campaigns.
• Strategic and execution hybrid mindset; able to balance global and local needs.

Aufgaben

• Drive Brand Evolution: Architect the long-term brand narrative and positioning for Urban Sports Club, aligning with Strategy.
• Strengthen the Club: Reinforce community focus and lifestyle storytelling to enhance member engagement.
• Balance Strategy & Execution: Own brand marketing strategy end-to-end across multi-channel campaigns, PR, content, and social media.
• Lead Internationalization: Adapt and scale brand strategy across international B2C markets with local relevance.
• Steer the Creative Studio & Teams: Oversee and mentor brand teams for high-impact creative work.
• Cross-Functional Collaboration: Partner with marketing leaders to align brand priorities with business objectives.

Kenntnisse

Brand management

Marketing leadership

Integrated communications

International campaigns

Jobbeschreibung

Meet Urban Sports Club

We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.

But what truly sets us apart? We believe our people are at the heart of everything we do. If you're curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities.

*Big news: Wellhub and Urban Sports Club unite!*

Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.

The opportunity

We look for a visionary Director of Brand & Community to report directly to our CEO. This is an extraordinary opportunity to shape the next chapter of an already immensely strong brand. As we enjoy incredible brand equity and awareness – particularly in our home market of Germany – you won't be starting from zero. Instead, you will inherit a premium, high-performing base to steer our consumer brand into its next major iteration: moving toward a broader, lifestyle and community-driven positioning.

What you will do

• Drive Brand Evolution: Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity. You'll define the brand positioning, value propositions, messaging frameworks and audience strategies in collaboration with our Strategy team.


• Strengthen the \"Club\": Ensure campaigns and activations reinforce the community aspect of our brand, creating emotional connections that highlight shared experiences and lifestyle rather than just functional access. We see community as driving both new member acquisition as well as member engagement.


• Balance Strategy & Execution: Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.


• Lead Internationalization: Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with deep local cultural relevance.


• Steer the Creative Studio & Teams: Oversee and mentor our multi-disciplinary brand teams and internal creative studio, fostering innovation, efficiency, and high-impact creative excellence.


• Cross-Functional Collaboration: Act as the primary strategic brand stakeholder across the organization, collaborating closely with all marketing leaders to align brand priorities with business objectives.


• Insights & Budget Management: Efficiently manage the global brand budget while monitoring key health metrics (awareness, sentiment, share of voice) to turn consumer insights into optimized campaign performance.

What you will need to succeed

• 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community or fast-paced B2C consumer industries.


• Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.


• Strategic & Execution Hybrid Mindset: Ability to alternate seamlessly be… Director Brand Marketing & Community (all genders) — Urban Sports Club, Berlin.