Director Brand & Content

SoSafe; Hamburg; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading cybersecurity company seeks a Director for Brand Strategy to elevate its global brand presence. The role involves defining brand positioning, leading content strategies, and managing cross-functional teams. Ideal candidates will have over 10 years of experience in brand strategy within tech or B2B sectors. This position offers flexible remote or hybrid working arrangements based in Germany.

Leistungen

Flexible hours

33 vacation days

Corporate discounts

Dog-friendly HQ

Qualifikationen

• 10+ years of experience in brand strategy, creative direction, and communications.
• Experience in large-scale content production with freelancers and agencies.
• Tech & B2B SaaS scale-up experience preferred.

Aufgaben

• Define global brand strategy and positioning for various markets.
• Execute a content strategy to enhance brand visibility and lead generation.
• Develop integrated communications plans and oversee media relations.

Kenntnisse

Brand strategy

Creative direction

Communications

Storytelling

Data literacy

Team leadership

Jobbeschreibung

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Overview

We are the European leader in Human Risk Management. We disrupt outdated, check-box compliance training by applying behavioral science to turn people—the biggest attack surface—into their organization's strongest defense. We are accelerating international growth and transforming our Marketing organization to scale efficiently. This is a high-impact leadership role for a creative visionary and pragmatic operator who will define and scale our powerful, mission-driven brand onto the global stage. We are open to hiring candidates remotely from Ireland or the UK. Candidates can also work remotely or in a hybrid arrangement from any of our office locations in Germany, or remotely from Spain, with a hybrid option available from our Madrid office.

Responsibilities

• Global Brand Strategy & Architecture: Elevate the narrative, lead the evolution of global brand positioning, ensure a clear, compelling value proposition across international markets, define next-generation visual and verbal identity guidelines, maintain high-quality, on-brand output with regional nuance, and develop a brand governance model to support scale and consistency.
• Content Strategy & Production Leadership: Define and execute a global content strategy that establishes SoSafe as the leading voice; translate complex insights into actionable content that drives organic traffic, lead generation, and sales enablement; ensure content maps to the customer journey (TOFU, MOFU, BOFU).
• International Communications & Public Voice: Develop integrated communications plans across Europe; oversee PR, media relations, and executive communications; prepare executives for public appearances and media engagements; own and elevate the Human Firewall Conference as a flagship, globally recognized event.
• Team Leadership & Business Impact: Manage and grow a multidisciplinary team; collaborate with People & Culture, GTM, and Product Marketing to embed the brand into product launches, talent attraction, sales enablement, and customer experience; define and report brand performance metrics and connect them to business outcomes.
• What Success Looks Like: Lead the evolution of the brand resulting in increased awareness and share of voice, deploy a unified identity driving recognition, deliver measurable uplift in brand-driven traffic and lead quality, and empower a high-performing creative team.

Qualifications

• 10+ years of experience in brand strategy, creative direction, and communications; proven success leading cross-functional teams in fast-paced environments.
• Experience leading large-scale content production with freelancers, agencies, and creators.
• Strategic storyteller with ability to translate complex B2B concepts into clear, emotionally resonant narratives and campaigns.
• Tech & B2B SaaS scale-up experience; proven brand strategy leadership across multiple international regions.
• Pragmatic and creative, comfortable with ambiguity, rapid iteration, and a commitment to high production quality.
• Excellent written and verbal communication; strong attention to detail and brand consistency.
• Data literacy; use data to optimize brand campaigns and link creative spend to business growth.
• Collaborative and empathetic leader who builds strong cross-functional relationships.

What We Offer

• Work/Life balance: Flexible hours, 33 vacation days
• Wellbeing and financial support: Access to Open Up, corporate discounts
• Connection & community: Virtual events, collaborative team activities, opportunities for local meet-ups
• Tech equipment, referral bonuses, dog-friendly HQ
• Perks and benefits listed above are for full-time employees and may vary by location.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. We leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. We are backed by leading VCs and rapidly expanding globally. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• IT Services and IT Consulting

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