Digital Merchandising Manager E-Commerce (m/f/x)

BoF Careers; Berlin; Vor Ort; EUR 52.000 - 72.000; Vollzeit

Zusammenfassung

Carhartt WIP, part of the WIP Trading AG, is seeking a Digital Merchandising Manager to translate buying and marketing requirements into impactful onsite merchandising across our EU webshop. You will own product sort orders, create landing pages, banners, lookbooks, and manage content across shop management and discovery platforms during a migration.

You will collaborate with buying and marketing teams, monitor performance with analytics, and ensure timely go-lives while supporting the Product

Qualifikationen

• Experience in e-commerce merchandising and onsite content operations.
• Ability to translate buying/marketing requirements into onsite execution.
• Strong communication and collaboration across teams.
• Eye for visual quality aligned with brand aesthetics.
• Data-driven with ability to read performance data and act.

Aufgaben

• Own product sort orders across category, collection, campaign, and search results pages
• Create and maintain onsite content including landing pages, banners, lookbooks, and shoppable hotspots
• Monitor category and page performance, adjust placements, and run A/B tests with analytics
• Act as main point of contact for buying and marketing, translating priorities into onsite execution
• Work day-to-day in shop management, search, and discovery platforms, including platform migration
• Cover Product Data Manager on product data, PIM updates, and content publishing where needed

Kenntnisse

Merchandising

Content operations

Cross-functional communication

Visual quality

Data analysis

Excel

English (Fluent)

German (Nice to have)

Tools

Excel

Jobbeschreibung

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals. Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today. We are looking for you as a Digital Merchandising Manager (m/f/x) to join our Webshop & Digital Product and Data team. You translate requirements from our buying and marketing teams into impactful onsite merchandising across our EU webshop. As the team continues to grow and prepares for a discovery platform migration, you will also play an active role in platform operations and support a broad range of team functions in the near term.

Your Responsibilities

• Own product sort orders across category, collection, campaign, and search results pages
• Create and maintain onsite content including landing pages, banners, lookbooks, and shoppable hotspots
• Monitor category and page performance, adjust placements, and run A/B tests together with our analytics function
• Act as the main point of contact for buying and marketing teams, translating commercial priorities into onsite execution and coordinating go-live timing
• Work day-to-day in our shop management, search, and discovery platforms, including our ongoing discovery platform migration
• Cover the Product Data Manager on product data, PIM updates, and content publishing where needed

Your Profile

• Experience in e-commerce merchandising, onsite content operations, or a closely related field
• Hands-on experience managing onsite merchandising within a shop management or commerce platform
• Strong commercial awareness and the ability to translate buying and marketing requirements into effective onsite execution
• Confident communicator, comfortable holding your own in cross-functional conversations
• An eye for visual quality and aesthetic sensibility that fits the brand
• Data-aware and action-oriented: Able to read performance data, spot what needs fixing, and act without being prompted
• Proficient in Excel including formulas and data processing, confident with structured data sets
• Comfortable in a fast-moving environment where platform tooling is evolving and coverage across functions is part of the job
• Fluent in English. German or other European languages is a plus