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Carhartt WIP is seeking a Digital Merchandising Manager to translate requirements from buying and marketing into impactful onsite merchandising across our EU webshop in Berlin. You will drive product sorting, content creation, and performance tuning while supporting the ongoing platform migration.
You will collaborate with cross-functional teams, manage data in our PIM/content system, and ensure on-brand visual quality. Fluent English is required; German is a plus in a fast-moving environment.
We are looking for you as a Digital Merchandising Manager (m/f/x) to join our Webshop & Digital Product and Data team. You translate requirements from our buying and marketing teams into impactful onsite merchandising across our EU webshop.
As the team continues to grow and prepares for a discovery platform migration, you will also play an active role in platform operations and support a broad range of team functions in the near term.
Your ResponsibilitiesOwn product sort orders across category, collection, campaign, and search results pages
Create and maintain onsite content including landing pages, banners, lookbooks, and shoppable hotspots
Monitor category and page performance, adjust placements, and run A/B tests together with our analytics function
Act as the main point of contact for buying and marketing teams, translating commercial priorities into onsite execution and coordinating go-live timing
Work day-to-day in our shop management, search, and discovery platforms, including our ongoing discovery platform migration
Cover the Product Data Manager on product data, PIM updates, and content publishing where needed
Experience in e-commerce merchandising, onsite content operations, or a closely related field
Hands-on experience managing onsite merchandising within a shop management or commerce platform
Strong commercial awareness and the ability to translate buying and marketing requirements into effective onsite execution
Confident communicator, comfortable holding your own in cross-functional conversations
An eye for visual quality and aesthetic sensibility that fits the brand
Data-aware and action-oriented: Able to read performance data, spot what needs fixing, and act without being prompted
Proficient in Excel including formulas and data processing, confident with structured data sets
Comfortable in a fast-moving environment where platform tooling is evolving and coverage across functions is part of the job
Fluent in English. German or other European languages is a plus