Digital Marketing Operations Manager (mfd)

Gilead Sciences; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading biopharmaceutical company is seeking a Digital Marketing Operations Manager in Munich. The role involves developing and executing omnichannel marketing strategies, managing cross-functional teams, and enhancing customer engagement through digital platforms. Ideal candidates should have a strong background in digital marketing, particularly in the biotech or pharmaceutical sectors, along with expertise in relevant tools and platforms.

Qualifikationen

• Proven track record in digital marketing within the biotech or pharmaceutical sector.
• Strong ability to interpret campaign data.
• High level of ownership for accuracy and timeliness.

Aufgaben

• Act as a trusted advisor to marketing and sales teams.
• Drive a KPI-oriented planning for omnichannel campaigns.
• Monitor and analyze campaign performance for optimization.
• Provide strategic guidance for digital engagement channels.
• Support maintenance of digital content across engagement channels.
• Serve as central contact between marketing and digital agencies.
• Promote emerging technologies and engagement channels.

Kenntnisse

Digital marketing expertise

Omnichannel marketing strategies

Analytical skills

Communication skills

Collaboration

Ausbildung

University degree in Information Technology, Business Administration, or Life Sciences

Tools

Salesforce Marketing Cloud

Sitecore

Veeva

Jobbeschreibung

At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.

Job Description

Digital Marketing Operations Manager (m / f / d)

Gilead is a research-based biopharmaceutical company that discovers develops and commercialises innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate we seek to improve the care of patients living with life‑threatening diseases around the world.

Creating possible is our ambition across all functions and roles. Are you motivated to become an integral part of a dynamic and capable team The Commercial Operations team in our German affiliate is looking for a Manager Digital Marketing Operations to help us take our omnichannel activities to the next level. This is a unique opportunity to shape our digital infrastructure and enhance customer engagement through innovative (digital) channels and engagement journeys.

Key Responsibilities

• Strategic Business Partnering: Act as a trusted advisor to Business Unit (BU) marketing and sales teams co‑developing and executing omnichannel strategies and campaigns that strengthen market leadership and deliver a seamless customer‑centric experience aligned with strategic imperatives.
• Cross‑Functional Leadership: Drive a KPI‑oriented end-to-end planning and execution approach for omnichannel campaigns. Proactively engage key stakeholders across functions to ensure alignment and impact.
• Performance Analytics: Monitor and analyze campaign performance delivering actionable insights and optimization recommendations in close collaboration with Sales Force Effectiveness (SFE) and Business Analytics (BA) teams.
• Digital Channel Expertise: Provide strategic and technical guidance for the development launch and continuous improvement of digital engagement channels and media platforms.
• Content & Asset Management: Support the maintenance and enhancement of digital content across selected engagement channels. Enable modular content strategies and asset management to ensure agility and consistency.
• Stakeholder Coordination: Serve as the central point of contact between marketing teams digital agencies and international headquarters to ensure effective execution of brand strategies and infrastructure rollouts.
• Innovation Enablement: Champion a culture of digital innovation by promoting emerging technologies and new engagement channels to foster competitive differentiation. Stay abreast of the latest digital marketing trends and identify opportunities to enhance digital capabilities and drive continuous improvement.

Trend Monitoring

Required Skills and Experience

• Academic Background: University degree in Information Technology Business Administration Life Sciences or a related field.
• Industry Experience: Proven track record in digital marketing ideally within the biotech pharmaceutical or healthcare sector.
• Omnichannel Expertise: Deep understanding of omnichannel marketing strategies and customer engagement across digital touchpoints.
• Analytical Skills: Strong ability to interpret campaign data and translate insights into actionable recommendations for performance optimization.
• Tool Proficiency: Hands‑on experience with digital marketing platforms and tools such as Salesforce Marketing Cloud (SFMC) Sitecore and Veeva.
• Communication & Collaboration: Excellent interpersonal and communication skills with the ability to collaborate effectively across cross‑functional teams and external partners.
• Accountability & Precision: High level of ownership for the accuracy reliability and timeliness of key data and reporting deliverables.
• Digital Mindset: Passion for digital innovation and continuous learning with a proactive approach to staying ahead of emerging trends and technologies.

About Gilead

Gilead Sciences Inc. is a research-based biopharmaceutical company that discovers develops and commercialises innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate we seek to improve the care of patients living with life‑threatening diseases around the world. Gileads therapeutic areas of focus include HIV / AIDS liver diseases cancer and inflammation and serious respiratory and cardiovascular conditions.

Equal Employment Opportunity (EEO)

It is the policy of Gilead Sciences Inc. and its subsidiaries and affiliates (collectively Gilead or the Company) to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law all employment actions relating to issues such as compensation benefits transfers layoffs returns from layoffs company-sponsored training education assistance social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds which may include an individuals gender race color national origin ancestry religion creed physical or mental disability marital status sexual orientation medical condition veteran status and age unless such protection is prohibited by federal state municipal provincial local or other applicable laws). Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.

For Current Gilead Employees and Contractors :

Please apply via the Internal Career Opportunities portal in Workday.

Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type: Full-Time

Experience: years

Vacancy: 1