Digital Marketing Operations Manager (m / f / d)

Gilead Sciences GmbH; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading biopharmaceutical company in Germany is seeking a Digital Marketing Operations Manager to enhance customer engagement and lead omnichannel marketing strategies. Ideal candidates will have a university degree and a proven track record in digital marketing, preferably within the biotech sector. This role offers an opportunity to shape digital capabilities and drive innovation.

Qualifikationen

• Proven track record in digital marketing, ideally in biotech or healthcare.
• Strong ability to interpret campaign data and translate insights.
• Excellent interpersonal and communication skills.

Aufgaben

• Act as a trusted advisor to marketing and sales teams.
• Drive KPI-oriented planning for omnichannel campaigns.
• Monitor and analyze campaign performance.

Kenntnisse

Digital Marketing Experience

Analytical Skills

Communication

Collaboration

Omnichannel Expertise

Ausbildung

University degree in Information Technology, Business Administration or Life Sciences

Tools

Salesforce Marketing Cloud

Sitecore

Veeva

Jobbeschreibung

Digital Marketing Operations Manager (m / f / d)

Gilead is a research-based biopharmaceutical company that discovers, develops and commercialises innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world.

“Creating possible” is our ambition across all functions and roles. Are you motivated to become an integral part of a dynamic and capable team? The Commercial Operations team in our German affiliate is looking for a Manager – Digital Marketing Operations to help us take our omnichannel activities to the next level. This is a unique opportunity to shape our digital infrastructure and enhance customer engagement through innovative (digital) channels and engagement journeys.

Key Responsibilities

• Strategic Business Partnering: Act as a trusted advisor to Business Unit (BU) marketing and sales teams, co‑developing and executing omnichannel strategies and campaigns that strengthen market leadership and deliver a seamless, customer‑centric experience aligned with strategic imperatives.
• Cross‑Functional Leadership: Drive a KPI‑oriented, end‑to‑end planning and execution approach for omnichannel campaigns. Proactively engage key stakeholders across functions to ensure alignment and impact.
• Performance Analytics: Monitor and analyze campaign performance, delivering actionable insights and optimization recommendations in close collaboration with Sales Force Effectiveness (SFE) and Business Analytics (BA) teams.
• Digital Channel Expertise: Provide strategic and technical guidance for the development, launch, and continuous improvement of digital engagement channels and media platforms.
• Content & Asset Management: Support the maintenance and enhancement of digital content across selected engagement channels. Enable modular content strategies and asset management to ensure agility and consistency.
• Stakeholder Coordination: Serve as the central point of contact between marketing teams, digital agencies, and international headquarters to ensure effective execution of brand strategies and infrastructure rollouts.
• Innovation Enablement: Champion a culture of digital innovation by promoting emerging technologies and new engagement channels to foster competitive differentiation. Stay abreast of the latest digital marketing trends and identify opportunities to enhance digital capabilities and drive continuous improvement.
• Trend Monitoring

Required Skills and Experience

• Academic Background: University degree in Information Technology, Business Administration, Life Sciences, or a related field.
• Industry Experience: Proven track record in digital marketing, ideally within the biotech, pharmaceutical, or healthcare sector.
• Omnichannel Expertise: Deep understanding of omnichannel marketing strategies and customer engagement across digital touchpoints.
• Analytical Skills: Strong ability to interpret campaign data and translate insights into actionable recommendations for performance optimization.
• Tool Proficiency: Hands‑on experience with digital marketing platforms and tools such as Salesforce Marketing Cloud (SFMC), Sitecore, and Veeva.
• Communication & Collaboration: Excellent interpersonal and communication skills, with the ability to collaborate effectively across cross‑functional teams and external partners.
• Accountability & Precision: High level of ownership for the accuracy, reliability, and timeliness of key data and reporting deliverables.
• Digital Mindset: Passion for digital innovation and continuous learning, with a proactive approach to staying ahead of emerging trends and technologies.

About Gilead

Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercialises innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV / AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Equal Employment Opportunity (EEO)

It is the policy of Gilead Sciences, Inc. and its subsidiaries and affiliates (collectively "Gilead" or the "Company") to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law, all employment actions relating to issues such as compensation, benefits, transfers, layoffs, returns from layoffs, company-sponsored training, education assistance, social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds, which may include an individual’s gender, race, color, national origin, ancestry, religion, creed, physical or mental disability, marital status, sexual orientation, medical condition, veteran status, and age, unless such protection is prohibited by federal, state, municipal, provincial, local or other applicable laws). Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.