Digital Marketing Manager

LOGEX International Healthcare Analytics B.V.; Köln; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading healthcare analytics company in Köln is seeking a strategic Digital Marketing Manager to lead the digital marketing efforts in key markets. The role focuses on developing marketing strategies, optimizing campaigns, and increasing brand visibility through innovative digital channels. Candidates should have extensive experience in digital marketing, particularly in the B2B SaaS or healthcare sectors. A competitive compensation package and a hybrid work environment are offered.

Leistungen

Excellent compensation package

25 vacation days

Hybrid working setup

Professional development opportunities

Qualifikationen

• 5+ years of experience in digital marketing, preferably in B2B SaaS or healthcare.
• Solid understanding of SEO/SEM and performance analysis.
• Experience with A/B testing and conversion rate optimization.

Aufgaben

• Develop and lead the digital marketing strategy aligned with business goals.
• Oversee multi-channel campaigns and implement A/B testing.
• Collaborate with Sales, Product, and Regional Marketing teams.

Kenntnisse

Digital marketing strategy

Marketing automation platforms

Google Ads

Social media marketing

SEO/SEM

Data-driven decision making

Collaboration

Ausbildung

Bachelor’s or Master’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

WordPress

Jobbeschreibung

Our mission

We turn data into better healthcare. With our insights, we make healthcare more affordable and better, and we improve the patients’ and clinicians’ experience.

About the role

LOGEX is looking for a strategic and hands-on Digital Marketing Manager to lead and execute our digital marketing strategy across key markets (DACH, NL, UK, Nordics). This role is pivotal in driving pipeline growth, increasing brand visibility, and enhancing customer engagement through data-driven digital campaigns.

You will own the digital marketing funnel, manage our MarTech stack, and collaborate cross-functionally to deliver impactful campaigns. This is a high-impact role for someone who thrives in a fast-paced, evolving environment and is passionate about digital innovation.

Your impact and responsibilities

• Strategy & Ownership: Develop and lead the digital marketing strategy aligned with business goals. Design funnel strategies, lead nurturing, and scoring models. Own and optimize the MarTech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, etc.). Drive innovation in digital channels and campaign formats.
• Execution & Optimization: Oversee multi-channel campaigns (email, paid media, SEO, social, website). Implement A/B testing and conversion rate optimization. Analyze performance data to inform strategic decisions and improve ROI.
• Collaboration & Leadership: Work closely with Sales, Product, Content, and Regional Marketing teams. Guide and mentor the Digital Marketing Specialist. Define KPIs and dashboards to track campaign performance, lead quality, and pipeline contribution. Use data to continuously improve targeting, messaging, and channel mix. Oversee website performance, UX improvements, and conversion rate optimization.

Your profile

• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field
• 5+ years of experience in digital marketing, preferably in B2B SaaS or healthcare
• Experience with marketing automation platforms (HubSpot)
• Strong command of Google Ads, LinkedIn Campaign Manager, Meta Ads
• Solid understanding of SEO/SEM, Google Analytics, Tag Manager
• Familiarity with CMS (WordPress) and CRM (Salesforce)
• Experience with A/B testing and conversion rate optimization
• Proactive, hands-on, and detail-oriented
• Comfortable in a fast-paced, evolving environment
• Data-driven, customer-focused, and results-oriented
• Collaborative and open to feedback and learning
• Proven success in lead generation and pipeline acceleration.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo), CRM (Salesforce), and analytics tools.

Why LOGEX?

• An excellent compensation package (salary, holiday allowance, NS Business Card, phone and internet allowance)
• 25 vacation days (based on full-time employment) to recharge, with the option to purchase additional days
• An informal working environment with motivated colleagues
• The possibility to work in a hybrid setup
• A laptop and everything you need to set up a comfortable and ergonomic home office
• Personal and professional development opportunities through our LOGEX Academy
• Access to our mental health partner, OpenUp
• Regular after-work drinks and many more social events

Contact

You can apply via the button below and upload your CV. For more information, or in case you have any questions, you can contact Wesley Schreuder at [e-mail]

Our company is dedicated to building a workplace that promotes equity, diversity, and inclusion, and we believe that a diverse workforce is essential to our success. As we strive to create a workplace where everyone feels valued and respected, regardless of their race, gender, sexual orientation, age, religion, or any other characteristic, we encourage everyone to apply.