Digital Marketing Manager

Matsmart-Motatos; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading sustainable food e-commerce company is seeking a Digital Marketing Manager in Berlin. You will oversee performance marketing campaigns across various channels, including Google Ads and Meta, while working collaboratively in a fast-paced environment. The ideal candidate will have 2-3 years of experience, strong analytical skills, and the ability to communicate effectively in English and a Nordic language or German. Join us in making sustainable consumption accessible to all!

Leistungen

Five extra flex days off

A hybrid workplace

Friendly work environment

Attractive benefit package

Qualifikationen

• 2-3+ years of digital marketing experience, preferably in e-commerce.
• Hands-on experience with Google Ads, Meta, and other platforms.
• Experience with Smartly is desirable.
• Proficiency in English and at least one Nordic language or German.

Aufgaben

• Manage and optimise performance marketing campaigns.
• Collaborate with different teams for effective campaign execution.
• Monitor budgets and KPIs to ensure campaign success.

Kenntnisse

Digital marketing expertise

Performance marketing

SEO knowledge

Analytical mindset

Project management skills

Communication skills

Tools

Google Ads

Meta (Facebook/Instagram)

Smartly

Jobbeschreibung

Matsmart / Motatos is a different kind of food store, challenging the thought of sustainable consumption. We're a European grocery e-commerce, aiding the sustainable reform of our food system by giving everyone a chance to save our planet in an effortless way. We partner with food and FMCG companies to save products at risk of going to waste by re-selling them at discounted prices directly to consumers : sustainable, affordable and accessible to all. Today, our shops are open in Sweden, Finland, Denmark, Germany, Austria and Switzerland.

Working at Matsmart / Motatos, you will join our fight against food waste and contribute to making the world a better place.

We are now looking for a Digital Marketing Manager with broad expertise in Performance Marketing. You will be responsible for managing and optimising performance marketing campaigns in SEM, but also in Meta and other channels through the platform Smartly, as well as supporting other initiatives such as SEO and briefing UGC-content. This is a role that requires both technical and creative knowledge.

This role is hands‑on but also managing the strategy and best‑practices in this area. You will be a part of a fast growing and energised organisation with supportive colleagues. This position is part of the Matsmart / Motatos Performance Marketing team, and reports to the Head of Performance Marketing.

What You’ll Do

• Manage and optimise performance marketing campaigns in Google Ads, could be in Nordic, German and other languages
• Manage & optimise campaigns in Meta through Smartly, as well as testing new channels (e.g. Reddit, Pinterest, TikTok, Snapchat)
• UGC content planning & ordering content for paid channels
• SEO project management
• Reporting and keeping track of budgets and KPI's
• Be point of contact for possible agencies and partners
• Stay up to date on the latest trends in performance marketing to develop the channel mix
• Collaborate cross‑functionally with brand, creative, and e‑commerce teams to launch campaigns that drive sales in a cost‑effective manner.
• Refine and adjust strategies based on performance data and ever evolving market conditions.

What We’re Looking For

• 2‑3+ years of hands‑on experience in digital marketing, preferably in the e‑commerce or consumer goods space.
• Hands‑on experience from working with Google Ads, Meta and similar buying platforms, comfortable working with different languages.
• Experience in the Smartly platform is highly desirable
• Experience in SEO is a plus
• You are a digital native with broad expertise in performance marketing, always ready to use that knowledge to test new channels
• Experience from working with E‑commerce inhouse or with E‑commerce clients
• Analytical mindset—you know your CAC from your ROAS, and you're comfortable pulling reports and optimising campaigns and partnerships.
• A collaborative and entrepreneurial spirit—you're independent and take ownership, but also thrive in a team and environment that moves and evolves fast.
• Strong project management and problem solving skills
• An excellent communicator and collaborator, able to work effectively with diverse teams.
• Proficiency in English and Swedish / Finnish / Danish or German

The Motatos way

We're not only a different kind of food store, with a burning passion for saving already‑produced stuff. Above all else, we're a company filled with unlike‑minded people who constantly turn our food‑saving dreams into reality and are the creators of a remarkable company culture (humble hint : ours).

The Motatos way is all about being human, caring for each other, disrupting to challenge the status quo, and taking action to make things happen because, at the end of the day, food doesn't save itself.

What We Offer

• An opportunity to be part of a journey that makes a real difference for the food system at large but not the least in the everyday lives of our customers.
• A challenging and rare opportunity to play a key role in this growth journey, challenging the status quo in the food retail business.
• Work with a passionate and international team in a fast‑paced scale‑up environment.
• You will get a good combination of freedom, responsibility, and variety.
• A hybrid workplace with opportunity to work remotely part of the time.
• A social and friendly work environment, with an office centrally located in Berlin or Stockholm.
• An attractive benefit package, including five extra flex days off outside of our 30 day vacation policy.

So, are you ready to make an impact?

We'd love to hear from you Apply now and join us in making sustainable consumption effortless—and affordable—for everyone.