Digital Brand Marketeer DACH Dusseldorf

Paula's Choice Skincare; Düsseldorf; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

An innovative skincare brand based in Düsseldorf is seeking a Digital Brand Marketeer for the DACH region. This role requires strong digital marketing and communication skills to enhance customer journeys and support localized campaigns. Candidates should have a Bachelor's degree in Marketing and at least 3 years of experience in e-commerce. The position offers a hybrid work model and dynamic environment, ideal for those passionate about beauty and marketing.

Qualifikationen

• Minimum of 3 years of experience in e-commerce and executing digital campaigns.
• Proficiency in German and English, both oral and written.
• Ability to work in a dynamic and evolving environment.

Aufgaben

• Support HQ team in creating localized digital campaigns.
• Provide analytical insights and strategic recommendations.
• Oversee continuous improvement of existing pages.

Kenntnisse

Customer journey expertise

Strong communication skills

Content management

Copywriting proficiency

Analytical mindset

Passion for beauty and digital marketing

Ausbildung

Bachelor’s Degree in Marketing or related field

Tools

GA4

PowerBI

Salesforce

Jobbeschreibung

We are Paula’s Choice Skincare, a global skincare company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brand since 2021 where we are proud to present our core values and continue to grow together with our sister brands.

Our European headquarters are located in the Netherlands (Amersfoort) and local offices in the UK, France (Paris) and Germany (Berlin). We market our skincare via different business models: direct-to-consumer via our own websites (in UK, Germany, France, The Netherlands, Italy, Spain, Sweden, Denmark), via marketplaces (Amazon and Bol.com), via selected retail partners, including Sephora, Galeries Lafayette, Space NK, Selfridges, De Bijenkorf, Douglas, and via selected e-tailers including Skincity and CultBeauty.

We are a fast-growing scale-up with a young employer base and a high-energy culture. We adopted an agile way of working and thrive on change. Agile lives and breathes in our full organization, this makes us move fast and grow even faster. We are proud to consistently show high double-digit growth. Our main business (65%) is direct to consumer via our e-commerce business making us a fast-paced profitable organization.

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Does this sound inspiring? That’s great! Because we’d love to get to know you. We are looking for a

Digital Brand Marketeer DACH (Germany, Austria & Switzerland)

Hybrid (2 days office policy)

Why are we looking for you?

At your core, you're a customer journey expert. You will be the link between digital campaigns, content, and German-speaking customers.

As Paula’s Choice, we're currently distributed in the DACH region through our own web shop (paulaschoice.de), Douglas, and Amazon. Our mission is to empower consumers with effective, science-backed skincare solutions.

In this role, you'll be an energetic, outgoing, and passionate professional with experience in the cosmetics and beauty industry. You possess strong communication skills, allowing you to connect with a diverse range of people. Your content management and copywriting skills are exceptional, making it easy for you to communicate beauty topics to end consumers.

You have a creative mindset combined with an analytical heart. The success of campaigns is not just a feeling; you show it in data.

What will you do?

• Planning, Conception & Execution: You will support the HQ team in creating localized digital campaigns. Your input is crucial for the customer journey and our customer-centric approach.
• Analytical Insights and Strategic Recommendations: Alongside creativity and customer experience, you will convince stakeholders with your analytical approach and comprehensive reporting (e.g. GA4, PowerBI, Salesforce).
• Optimization & Improvement: You will oversee the continuous improvement of existing pages and the creation of new sites to support your campaign goals.
• Adapting & Creating: Your superpower is owning all campaign touchpoints for your market. You will support the omnichannel communication of our brand voice, ensuring messaging and tone are consistent across all channels. Generate engaging copy for our media assets.

What will you bring?

• Passion and experience in beauty, ingredients, and digital marketing
• Bachelor’s Degree in Marketing, Communication, Digital Marketing or a similar field
• Minimum of 3 years of experience in an e-commerce role, executing digital campaigns
• Proficiency in German and English (oral and written)
• Expertise in copywriting tools and AI
• Ability to work in a constantly evolving environment, making judgment calls and shifts in process models as needed
• Positive attitude and high energy to tackle new challenges and ambiguous problems
• Ability to sporadically travel to various locations within the DACH region a few times per year

Do you recognize yourself in the above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon. We look forward to receiving a motivation together with your Curriculum Vitae.

Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

BUILD TRUST: We set the standard for skincare, transparency and shared knowledge

BE BOLD: We lead through innovation and disrupting the status quo

ACT WITH KINDNESS: We operate out of respect and care for our customers, our colleagues, and the planet

CREATE COMMUNITY: We build a welcoming and inclusive community with a culture of growth and empowerment