Demand Generation Marketing Specialist / Manager (Fixed term contract)

Everbridge; Deutschland; Remote; EUR 42.000 - 60.000; Vollzeit

Zusammenfassung

Everbridge seeks an early-career Demand Generation Marketing Specialist based in Germany. You will join the Global Demand Center to drive multichannel campaigns targeting Germany and the broader EMEA region, using Marketo, Salesforce and AI tools to build a scalable growth engine.

You will work hands-on to optimize data accuracy, track performance, and collaborate with cross-functional teams. This role offers flexibility in working days and a defined term through 2026, with opportunities to grow

Qualifikationen

• Approximately 2+ years of experience in B2B SaaS demand generation, digital marketing, marketing operations, or campaign execution.
• Desirable: Hands-on experience with Marketo and Salesforce, including campaign and data workflows.
• Exposure to AI, MarTech, analytics, or reporting tools, with curiosity to learn new technologies.
• Strong project coordination and organizational skills with multiple stakeholders.
• Excellent attention to detail and problem-solving ability.
• Strong written and verbal communication in English and German.
• Proactive mindset with growth potential in demand generation or marketing operations roles.
• Experience in remote or international teams is beneficial.
• Bachelor’s or postgraduate degree in Marketing, Business, STEM, or related field preferred.

Aufgaben

• Build and execute multichannel marketing campaigns using Marketo, Salesforce, and AI-powered tools.
• Manage audience segmentation, data uploads, and database hygiene for data accuracy.
• Support digital and in-person events through coordinated multichannel activities.
• Plan and coordinate Everbridge-hosted and third-party events across EMEA.
• Monitor and analyze campaign and event performance, providing ROI insights.
• Troubleshoot campaign, workflow, and data issues to ensure smooth execution and reporting.
• Continuously develop knowledge of MarTech, Salesforce, Marketo, and AI tools.
• Collaborate with international marketing teams, sales stakeholders, and external agencies.

Kenntnisse

Multichannel marketing

Marketo

Salesforce

AI tools

Data analysis

Campaign execution

B2B SaaS

English & German

Ausbildung

Bachelor's or higher in Marketing/Business/STEM

Tools

Marketo

Salesforce

Jobbeschreibung

We currently have a fantastic opportunity within the Everbridge Global Demand Center for an early-career Demand Generation Marketing Specialist. Based in Germany, you’ll work closely with our EMEA go-to-market teams to deliver multichannel campaigns that drive pipeline and revenue growth.

This is a hands-on role using Marketo, Salesforce, and AI tools, perfect for someone who enjoys working with data, campaigns, and marketing technology — and who is looking to further develop a career in demand generation and modern B2B marketing.

This position is offered as a Fixed term contract role until the end of the year (2026), with flexibility around the number of working days per week, making it well suited for candidates seeking either full-time or part-time arrangements.

Position Overview

The Demand Generation Marketing Specialist is an individual contributor role reporting to the Director, International Marketing. The primary responsibility is to execute and optimize multichannel demand generation campaigns focused on Germany and broader EMEA markets.

By combining hands-on execution in Marketo, Salesforce, and AI tools with a strong focus on data accuracy and reporting, this role plays an important part in building a predictable, efficient, and scalable growth engine across our international markets.

The Global Demand Center is responsible for building and running demand generation and funnel conversion optimization programs that deliver pipeline and revenue growth with strong marketing ROI. As part of this team, you’ll join a high-energy environment that offers training, support, and development opportunities — enabling you to accelerate your marketing career while making a meaningful business impact.

This is a fantastic opportunity within Everbridge — a fast-paced, high-growth company with a mission that matters: helping keep people safe and organizations running. Our clients and partners include some of the world’s most recognized brands and organizations.

What you'll do:

• Build and execute multichannel marketing campaigns using Marketo, Salesforce, and AI-powered tools, including emails, nurture programs, landing pages, and campaign workflows.
• Manage audience segmentation, data uploads, and database hygiene to ensure data accuracy and campaign effectiveness.
• Support the promotion and execution of digital and in-person events through coordinated multichannel marketing activities.
• Plan and coordinate both Everbridge-hosted and third-party events attended by our Sales teams across EMEA.
• Monitor and analyze campaign and event performance, providing insights and recommendations to improve ROI and pipeline contribution.
• Troubleshoot campaign, workflow, and data-related issues to ensure smooth execution and reporting.
• Continuously develop your knowledge of MarTech, Salesforce, Marketo, and AI tools to help modernize and optimize demand generation programs.
• Collaborate closely with international marketing teams, sales stakeholders, and external agencies to ensure consistent messaging and successful campaign delivery.

What you'll bring:

• Approximately 2+ years of experience in B2B SaaS demand generation, digital marketing, marketing operations, or campaign execution.
• Desirable: Hands-on experience working with marketing automation and CRM platforms such as Marketo and Salesforce, including an understanding of campaign and data workflows.
• Exposure to AI, MarTech, analytics, or reporting tools, alongside a curiosity and willingness to continuously learn new technologies.
• Strong project coordination and organizational skills, with the ability to manage timelines, priorities, and multiple stakeholders.
• Excellent attention to detail, problem-solving ability, and critical thinking skills.
• Strong written and verbal communication skills in both English and German.
• A proactive mindset with an interest in growing into more advanced demand generation or marketing operations roles.
• Experience working within remote or international teams is beneficial, but not essential.
• Bachelor’s or postgraduate degree in Marketing, Business, STEM, or a related field preferred.

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About us

Our team makes a difference during the most difficult times and challenging situations. Our people are dedicated to solving problems. Our software was built to save lives. Our unifying mission is tokeep people safe and businesses running.

Want to know more about one of the fastest growingSaaS companies...? Onethat’s not only a great place to work but does something amazing, SAVES LIVES...!!

Headquartered in Boston and Los Angeles, with operations all over the world, our team of 1300+ dedicated employees support over 6000 global customers every day in their most crucial moments. During public safety threats such as active assailant situations, terrorist attacks or severe weather conditions, as well as critical business events such asIT outages or cyber-attack incidents, customers rely on our SaaS-based platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes, and track progress on executing response plans.

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, colour, religion, or sex including sexual orientation and gender identity, national origin, disability, or any other characteristic protected by applicable federal, state, or local law.