Demand Generation Manager (m/f/d, Berlin

Tilta; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

28 days holiday

Spendit budget €40/month

Berlin office

Personal development budget

Referral bonus

Offsites

Job summary

Tilta in Berlin is seeking a Demand Generation Manager to build and own the multi-channel demand engine for a fast-growing FinTech. You will create paid, organic, email, LinkedIn, direct mail, and event campaigns feeding an AI-qualified lead pool for the sales team.

You will be the first marketing hire, report to the VP Sales, and set channel strategy, messaging, and the end-to-end funnel from first touch to booked meetings.

Qualifications

• 4+ years in B2B demand generation or growth marketing.
• Hands-on with Google Ads and LinkedIn campaigns targeting senior decision-makers.
• Experience with SEO or content-driven organic growth.

Responsibilities

• Own demand generation and track all channels from first touch to meeting booked.
• Run paid acquisition using Google Ads and LinkedIn; build tracking for end-to-end funnel.
• Develop Tilta's organic presence via technical SEO and content for focus verticals.
• Manage multi-touch outbound campaigns across email, LinkedIn, and direct mail.
• Define messaging and presence across channels and focus verticals.
• Coordinate with AI-driven prospecting workflows and automate processes.

Skills

B2B demand generation

Google Ads

LinkedIn campaigns

SEO/content growth

GA4

Google Tag Manager

HubSpot/Salesforce

German (C1)

English (C1)

Builder mindset

Tools

GA4

Google Tag Manager

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Job description

Your mission

Do you want to build the demand engine of a fast-growing FinTech, with your own hands and with AI?

Do you want to build the demand engine of a fast-growing FinTech, with your own hands and with AI? If you would rather build the system than manage the people who run it, this is your role. As Demand Generation Manager (m/f/d), you are the builder behind our pipeline. At Tilta, we modernize how B2B companies get paid: flexible liquidity, automated receivables management, full control over cash flow. You build a multi-touch channel system from scratch: paid ads, organic and AI-search visibility, email, LinkedIn, direct mail and events. Every channel feeds one central, AI-qualified lead pool and turns into first meetings for our sales team. You are the first marketing hire and report directly to our VP Sales. You own how Tilta shows up in the market: which channels we use, how we present ourselves in each, and what message reaches which audience. And you own the result: from first touch to first meetings booked and what each channel costs us. You don't manage this from a distance. You set it up, run it and improve it yourself.

What You Will Do

• Demand Generation & CAC: You are responsible for our demand generation. You track every channel from first touch to meeting booked.
• Paid Marketing: You run our paid acquisition. You use Google Ads to capture existing demand and LinkedIn to reach finance and commercial decision-makers, and you retarget leads from our outbound activities. You build the tracking behind it yourself, so every campaign can be followed from the first click to a signed customer.
• GEO & SEO: You build Tilta's organic foundation: technical SEO, content for our focus verticals, and visibility in AI assistants . You track where and how Tilta is recommended and close the gaps.
• Outbound Channels: You build and run multi-touch campaigns across email outreach, LinkedIn outreach and physical direct mail.
• Presence & Messaging: You define how Tilta presents itself in each channel and each focus vertical.
• Events & Conferences: You select and prepare our presence at events in our focus verticals
• Workflows & AI: You work with our AI-driven prospecting system and build the workflows around it. You replace manual steps with automated, AI-supported processes and check their output critically.

Your profile

• Experience: You have 4+ years of relevant experience in B2B demand generation, growth or performance marketing. You have personally run Google Ads and LinkedIn campaigns aimed at senior decision-makers, and you have hands-on experience with SEO or content-driven organic growth.
• Analytical & Technical: You are at home in GA4, Google Tag Manager and a CRM such as HubSpot or Salesforce, and you set up tracking yourself. You think in pipeline, revenue and CAC rather than clicks, and you always ask what a channel brings in as signed customers.
• Builder Mindset: You think in workflows and processes and build them yourself, with AI tools and automation as your standard way of working. You enjoy creating channels and systems where little exists yet.
• Communication: You speak and write very good German (C1) and English (C1), and you can explain complex financial topics simply and convincingly.
• Mindset: Self-driven, curious and solution-oriented. You take ownership and decide quickly.

Bonus Points

• Experience in FinTech, financing or other B2B products with a trust-driven buying process
• Experience with GEO (visibility in AI search), event marketing or direct mail in a B2B setting
• Experience with marketing automation and data-driven lead sourcing
• Understanding of GDPR and German competition law (UWG) in email, phone and direct-mail outreach

You don't meet every requirement 100%?

Don't let that stop you. This list is a guide, not a strict checklist. If you have the drive to build something from scratch and are convinced you can do it, apply anyway. We're looking for personalities, not perfect résumés.

Why us?

• Real responsibility from day one in a small, fast-moving team
• 28 days of holiday per year (based on a 5-day working week)
• Steep growth opportunities in a rising Fintech
• €40 monthly benefits budget via Spendit
• Regular company offsites
• Berlin office with our own barista
• Dedicated personal development budget
• Referral bonus for bringing in new colleagues
• Tilta swag

About Us

Tilta was founded in Berlin in 2022 by experienced fintech entrepreneurs. Our growing team of industry experts shares one mission: to modernise how B2B companies get paid. We provide AI-based receivables management for mid-sized companies. Our platform combines risk assessment, customer communication, financing, payment and collections in one service. This gives our clients maximun flexibilty and control over their cash flow.

Tilta is an equal-opportunity employer dedicated to fostering a diverse and inclusive workplace. We strive to create a culture in which all individuals can reach their full potential regardless of their differences so that our team can thrive together through collaboration and mutual respect. We are committed to providing equal employment opportunities without discrimination based on race, color, national origin, gender identity or expression, sexual orientation, religion age disability marital status, or any other protected characteristics as outlined by the applicable law.