Data Analyst/ Google Ads (m/f/d)

Pflegia; Berlin; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A leading healthcare recruitment platform in Berlin is looking for a Google Ads Analyst to enhance their campaigns. As part of a dynamic team, you will analyze data, run A/B tests, and build dashboards to drive insights. This role requires at least 2 years of experience managing significant Google Ads budgets and SQL proficiency. The position offers a flexible hybrid working environment with competitive compensation and various employee benefits.

Leistungen

Competitive salary

Flexible working model

Modern office in Berlin

Structured onboarding

Regular team events

Free snacks and drinks

Qualifikationen

• Minimum of 2 years managing Google Ads campaigns with substantial budgets.
• Strong SQL skills and familiarity with relational databases.
• Proficiency in digital marketing metrics and attribution models.

Aufgaben

• Analyze large datasets for performance improvements.
• Design A/B tests and implement learnings.
• Build dashboards and deliver recommendations.

Kenntnisse

Google Ads expertise

Analytical mindset

SQL skills

Experience with BI tools

Tools

Google Ads

Google Analytics

Google Tag Manager

PowerBI

Tableau

Looker Studio

Jobbeschreibung

Pflegia is one of Germany’s leading job platforms for nurses and healthcare professionals – with the mission to make job applications in healthcare as easy, transparent, and fair as possible.

From our modern office in the heart of Berlin, we’re building technology that improves the working world of nursing – with data, smart tools, and a true passion for impact. To accelerate our growth, we’re now looking for a Google Ads Analyst (f/m/d) who will take our campaigns to the next level – combining hands-on Google Ads expertise with strong analytical and SQL skills.

Tasks

• Data-Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
• Testing & Experimentation: Design and run A/B tests (ads, bidding, audiences, landing pages) and implement learnings.
• SQL & Analytics: Use SQL and BI tools for advanced analysis, ad-hoc reports, and deeper campaign insights.
• Reporting & Insights: Build dashboards (e.g., Looker Studio, PowerBI) and deliver recommendations to Marketing and Management.
• Market & Competitor Analysis: Monitor industry and competitor activity, translating insights into new growth opportunities.
• Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Requirements

• Experience: Minimum of 2 years proven track record managing Google Ads campaigns with 100k+ EUR monthly budgets.
• Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets.
• Tool Expertise: Proficiency in Google Ads, Google Analytics, Google Tag Manager; experience with BI tools (Tableau, PowerBI, Looker Studio).
• Marketing Knowledge: Solid understanding of digital marketing metrics, attribution models, and user journeys.
• Nice-to-Haves: Experience with additional platforms (Meta, TikTok, Bing, Programmatic). German language skills are a plus, but not required.
• Workstyle: Hands-on, detail-oriented, test-driven, and passionate about performance.

Benefits

• Modern Berlin Office: Central, fully equipped, pet-friendly workspace.
• Fair Salary: Competitive compensation aligned with your experience and expertise.
• Flexible Working Model: Hybrid setup – choose what fits your life.
• Structured Onboarding: A clear path to help you settle in and learn quickly.
• Growth & Responsibility: Your work makes a difference – we give you room to grow and take ownership.
• Variety & Impact: No two days are the same – you’ll be a central driver in our performance marketing efforts.
• Team Culture: Regular events, Friday beers, pizza nights, company runs, and after-work hangouts.
• Snacks & Drinks: Coffee, fruit, grocery deliveries – and always something to snack on.