Customer & Shopper Marketing Manager DACH

Karo Healthcare; Düsseldorf; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A dynamic personal-care retail firm in Düsseldorf is seeking a Customer & Shopper Marketing Manager for the DACH region. This role involves planning and optimizing marketing campaigns, translating brand strategies into impactful activations, and collaborating with cross-functional teams. Ideal candidates will have trade marketing experience in FMCG, a strong commercial mindset, and are fluent in both German and English. The position offers a competitive salary and flexible working arrangements.

Leistungen

Competitive salary pack

Flexible schedule

Opportunities for growth

Positive work environment

Responsibility for impactful projects

Qualifikationen

• Demonstrated success in driving sales through shopper marketing.
• Several years of experience in fast-moving retail environments.

Aufgaben

• Plan and optimize customer marketing campaigns across the DACH region.
• Translate brand strategies into shopper-focused retail activations.
• Develop POS materials to maximize visibility.
• Monitor shopper trends and analyze campaign results.

Kenntnisse

Trade marketing experience

Budget ownership

Proficiency in MS Office

Fluency in German

Fluency in English

Ausbildung

Bachelor's or Master's in Business or Marketing

Tools

Nielsen

GfK

Jobbeschreibung

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Customer & Shopper Marketing Manager – DACH Retail Channel for our office in Düsseldorf .

What’s in it for you?

• A high-impact role where you shape how our brands come to life in retail across the DACH region.
• Exposure to leading FMCG environments with strong growth potential and the chance to expand into international markets.
• Cross-functional collaboration with Sales, Marketing, and Finance, giving you a platform to learn, grow, and influence.
• Ownership and autonomy in driving shopper marketing strategy, activations, and budgets.

What you’ll be doing

• Plan, implement, and optimize customer marketing campaigns across Germany, Austria, and Switzerland in close collaboration with Sales and Brand Marketing.
• Translate brand strategies into impactful, shopper-focused retail activations tailored to channel and customer needs (e.g., dm, Rossmann, BIPA).
• Develop and adapt POS materials and activation content to maximize visibility and shopper engagement.
• Support customer meetings and joint business planning through presentations, proposals, and activation concepts.
• Partner with Key Account Managers to ensure commercial plans are backed by effective marketing initiatives.
• Monitor shopper trends, sales data, and campaign results using tools such as Nielsen, GfK, and retailer sell-out data.
• Manage execution and evaluation of trade promotions, including pre / post analysis and best-practice sharing.
• Contribute to pricing, promo mechanics, and marketing investment decisions with Sales and Finance.
• Oversee trade marketing budgets by channel and customer, ensuring efficient allocation and tracking.
• Coordinate external agencies and service providers to deliver campaigns on time and to high quality.
• Support regional growth by leveraging DACH-based customers with presence in Eastern Europe, driving scalable activations.

Requirements

• Academic background in Business, Marketing, or related field (Bachelor’s or Master’s).
• Several years of trade marketing experience in cosmetics or FMCG, ideally within fast-moving retail environments.
• Proven success in developing and implementing shopper and trade marketing campaigns that drive sales.
• Strong commercial mindset and ability to connect brand strategy with customer execution.
• Solid experience in budget ownership and trade promotion analysis.
• Hands-on proficiency in MS Office and comfort with sales / marketing data tools (e.g., Nielsen, GfK).
• Strong team player with a proactive, “can-do” mindset and passion for customer and market dynamics.
• Up-to-date with shopper trends and retail marketing best practices.
• Fluent in German and English.

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.