Customer Marketing Manager (German speaking) (f/m/d)

deskbird; München; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A tech company in Munich is looking for a proactive Customer Marketing Manager to shape and scale customer engagement for their SaaS platform. The role involves designing and executing impactful communication strategies, managing campaigns, and building customer advocacy. Required are at least 2 years in B2B communication, experience with tools like Jimo, and fluency in German. This position offers financial assistance for home office setup and opportunities for career development.

Leistungen

Career growth opportunities

Company-wide annual summit

Financial support for home office setup

Co-working budget

Yearly development budget

Access to cutting-edge technologies

Qualifikationen

• At least 2 years of experience in B2B customer communication or content management, ideally within the SaaS sector.
• Hands-on experience with customer communication platforms such as Jimo, Customer.io, Braze, or similar tools.
• Proven skills in copywriting, storytelling, and content creation with a strong eye for tone and clarity.
• Excellent project management abilities with a track record of managing multiple priorities and meeting deadlines.
• A data-driven mindset, able to analyse results, segment audiences effectively, and optimise communication strategies through testing and iteration.
• Experience in automating customer communication processes to improve efficiency and scalability.
• Near to native-level fluency in German, accompanied by excellent proficiency in English.

Aufgaben

• Shape and execute customer communication strategy across all channels.
• Own the planning, creation, and performance of all customer communications.
• Manage communication cadences and campaigns in HubSpot and Jimo.
• Partner with Product Marketing and CX teams to translate insights into clear customer stories.
• Drive automation and A/B testing to optimise performance.
• Build advocacy by turning happy customers into reviews and case studies.

Kenntnisse

B2B customer communication

Content management

Project management

Copywriting

Analytical skills

Automation of communication processes

Fluency in German

Proficiency in English

Tools

Jimo

Customer.io

Braze

Jobbeschreibung

Your mission

We are looking for a proactiveCustomer Marketing Manager ready to shape and scale customer engagement for our leading SaaS platform. In this exciting role, you’ll design and execute impactful customer communication strategies that inform, empower, and inspire our users. You’ll play a key role in helping customers become true product experts delivering the right content, at the right time, and at scale.
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series Band trusted by top global brands, you’ll join a dynamic team driving innovation in the future of work with outstanding opportunities for growth, creativity, and impact.

In this role you will

• Shape and execute our customer communication strategy across all channels from product newsletters and in-app messages to videos and campaigns.
• Own the planning, creation, and performance of all customer communications, using data to continually improve reach and engagement.
• Manage communication cadences and campaigns in HubSpot and Jimo, ensuring every touchpoint feels personal and on-brand.
• Partner with Product Marketing, CX, and other teams to translate insights and launches into clear, valuable customer stories.
• Drive automation and A/B testing to scale customer communications and optimise performance.
• Build advocacy by turning happy customers into reviews, case studies, and success stories.

What you need to be successful

• At least 2 years of experience in B2B customer communication or content management, ideally within the SaaS sector.
• Hands-on experience with customer communication platforms such as Jimo, Customer.io, Braze, or similar tools.
• Proven skills in copywriting, storytelling, and content creation with a strong eye for tone and clarity.
• Excellent project management abilities, with a track record of managing multiple priorities and meeting deadlines.
• A data-driven mindset, able to analyse results, segment audiences effectively, and optimise communication strategies through testing and iteration.
• Experience in automating customer communication processes to improve efficiency and scalability.
• Near to native-level fluency in German, accompanied by excellent proficiency in English.

What’s in it for you?

• Accelerate your career growth:Join Europe’s leading workplace management software company and unlock rapid professional development.
• Company-wide summit: Connect with the entire team at our annual summit, held in dynamic locations across Europe. Check out the video from our last company summit.
• “Bursts”:Collaborate with your team face-to-face through our in-person meeting support.
• Home office equipment: As a remote-first company, we support your home office setup with financial assistance to ensure you have everything you need.
• Co-working budget:Work from modern co-working spaces near you with our co-working budget.
• Learning and development:Invest in your future with a yearly development budget for coaching, certifications, and conferences.
• Cutting-edge technologies & autonomy:Enjoy high levels of autonomy, access to the latest tech, and a dynamic international work environment.