Content Marketing Lead – Customer Stories

BLP; München; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

BLP Digital, a fast-growing ERP automation software company, seeks a Customer Marketing lead to own the enterprise reference program from scratch. You will identify standout customers, run interviews, secure approvals, and ship case studies and references that power sales.

Youll collaborate with Sales and Customer Success to ensure advocacy aligns with pipeline goals, source champions for webinars and events, and track metrics like reference coverage and pipeline influence to prove ROI.

Qualifikationen

• 3–7 years in customer marketing, advocacy, reference management, or content marketing.
• B2B software experience is a plus, not a requirement.

Aufgaben

• Build the reference engine and identify customers worth referencing.
• Turn results into case studies and customer proof end to end: secure approvals, conduct interviews, and ship assets.
• Win the review sites (G2, Gartner, etc.) and reflect reality in ratings.
• Source champions for webinars, events, and press to boost the company’s credibility.
• Collaborate with Sales and CS to align advocacy with pipeline goals and coordinate requests.
• Measure reference coverage, asset usage, and pipeline influence to prove impact.

Kenntnisse

Customer marketing

Advocacy

Reference management

Content marketing

B2B software

Jobbeschreibung

Join BLP Digital — The #1 Solution for ERP Automation

BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting-edge technology and a strong sense of ownership.

Our solution is live in 40+ countries, used by 550+ customers, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest-growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product-market fit, proven by a growing global customer base.

We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future?

About The Role

We have 550+ enterprise customers running BLP inside their core ERP processes, and most of their stories have never been told. You'll own that end to end: find them, get them talking, turn it into proof that closes deals. No content calendar to inherit, no playbook to follow. You're building the program from scratch.

Customer proof is about to become one of the highest-leverage things in the company, and right now, almost nobody owns it.

What You'll Do

• Build the reference engine. Find the customers worth referencing, get them warmed up, and make sure sales always has the right voice for the right deal, not just whoever said yes last.
• Turn results into stories. Own case studies and customer proof end to end: securing approvals, running the interviews, shipping the asset. You'll be translating things like 5–10× productivity gains and measurable EBIT impact into stories a CFO actually wants to read.
• Win the review sites. G2, Gartner Peer Insights, wherever our buyers actually check references before they call us. Make our rating reflect reality.
• Put customers on stage. Source and coach champions for webinars, events, and press. The best sales pitch is a customer telling another customer it worked.
• Make Sales and CS your closest allies. You don't own the relationships, they do. Build the interface so advocacy asks are coordinated, not chaotic.
• Prove it's working. Track reference coverage, asset usage, and pipeline influence. If you can't measure it, it doesn't count.

You’ll Have

• 3–7 years in customer marketing, advocacy, reference management, or content marketing. B2B software is a plus, not a requirement. What matters is that you've built customer-facing programs, not just executed inside one.
• A track record of getting case studies and references out of enterprise customers. You know how to navigate corporate comms, legal review, and long approval cycles, and you have the patience to see them through.
• The ability to get a COO to say something quotable and a CFO to believe it.
• Structured program-building skills. You've stood up processes, pipelines, and measurement from scratch, not just executed within an existing machine.
• Fluent English and German (our customer base is DACH-heavy); additional European languages are a plus.
• Familiarity with ERP-centric processes, finance operations, or enterprise software for manufacturing and industrial companies is a large plus.