Customer Insights Manager(m/f/d)

GSK; München; Hybrid; EUR 77.000 - 128.000; Vollzeit

Zusammenfassung

GSK in Munich, Germany, is seeking a strategic insights leader to shape primary market research and engage with healthcare professionals, consumers, payers, and health systems in Germany. You will partner with external agencies and cross-functional teams to define questions, design studies, and translate findings into actionable recommendations that guide local and global strategy.

As a strategic insight partner, you will support brand planning, launch readiness, and lifecycle management with

Qualifikationen

• Degree in life sciences, health economics, public health, marketing, social sciences, or related field.
• Several years' experience in market research, customer insights, or related role within healthcare or pharmaceuticals.
• Strong skills in both qualitative and quantitative research methods.
• Fluent written and verbal communication in German and English.
• Practical experience turning data into concise recommendations and presentations.
• Excellent communication, storytelling and presentation skills.
• Strong project management experience and ability to work independently in a complex stakeholder environment.
• Proven experience working in cross-functional teams and managing various stakeholders and external research agencies.

Aufgaben

• Lead strategic primary market projects across vaccine brands and lifecycle stages.
• Produce clear, actionable reports and presentations for local and cross-functional teams.
• Define research objectives and lead primary market research partnering with external research agencies to design and deliver high-quality qualitative and quantitative studies.
• Serve as a trusted advisor to senior stakeholders across Commercial, Medical, Market Access and Leadership teams.
• Challenge business assumptions and provide objective consumer and market perspectives to support strategic decisions.
• Support brand planning, launch readiness, customer engagement and lifecycle management through evidence-based insights.
• Translate insights into actionable and clear recommendations to ensure insights are embedded into decision-making processes and broadly accessible across the organisation.
• Manage agency partnerships, project budgets, governance and compliance standards across all market research activities.

Ausbildung

Degree in life sciences, health economics, public health, marketing, social sciences, or related field

Tools

AI-enabled tools

Jobbeschreibung

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Position Summary

You will lead and shape primary market research activities that shape how we engage healthcare professionals, consumers, payers, and health systems in Germany by partnering closely with external research agencies and cross-functional stakeholders. You will define business questions, guide research designs, and translate data into clear, actionable recommendations that guide local teams and inform global strategy.

Working closely as a strategic insight partner with commercial, medical, market access, business partners and leadership teams, ensuring decisions are grounded in a deep understanding of healthcare professionals, consumer and market dynamics.

We value curiosity, clear communication, and the ability to turn complex evidence into profound actions. This role offers growth, visible impact, and the chance to support GSK's mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities

• Lead strategic primary market projects across vaccine brands and lifecycle stages.
• Produce clear, actionable reports and presentations for local and cross-functional teams.
• Define research objectives and lead primary market research partnering with external research agencies to design and deliver high-quality qualitative and quantitative studies.
• Serve as a trusted advisor to senior stakeholders across Commercial, Medical, Market Access and Leadership teams.
• Challenge business assumptions and provide objective consumer and market perspectives to support strategic decisions.
• Support brand planning, launch readiness, customer engagement and lifecycle management through evidence-based insights.
• Translate insights into actionable and clear recommendations to ensure insights are embedded into decision-making processes and broadly accessible across the organisation.
• Manage agency partnerships, project budgets, governance and compliance standards across all market research activities.

Basic Qualification

• Degree in life sciences, health economics, public health, marketing, social sciences, or related field.
• Several years' experience in market research, customer insights, , or related role within healthcare or pharmaceuticals.
• Strong skills in both qualitative and quantitative research methods.
• Fluent written and verbal communication in German and English.
• Practical experience turning data into concise recommendations and presentations.
• Excellent communication, storytelling and presentation skills.
• Strong project management experience and ability to work independently in a complex stakeholder environment.
• Proven experience working in cross-functional teams and managing various stakeholders and external research agencies.

Preferred Qualification

• Knowledge of German healthcare system stakeholders and decision processes.
• Experience supporting brand strategy, launch planning and commercial decision-making
• Experience and passion for digital innovation and experience leveraging AI-enabled tools or insight management platforms to enhance knowledge sharing and decision support
• Prior exposure to global team collaboration in an international company.

Location and Working Model

This position is based in Munich, Germany. The role is hybrid with a regular mix of time in the office and remote work. We are also open to applications from candidates who can manage a 4 day per week/80% FTE arrangement. Exact arrangements will be agreed with your hiring manager.

Skills

• Data to Insights
• Digital Fluency
• Market Access Strategies
• Matrix Leadership
• Payer Evidence
• Pricing Strategies
• Scientific Literacy

Germany Salary Range / Gehaltsbandbreiten Deutschland

EUR 76,500 to EUR 127,500 The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria. Der jährliche Brutto - Grundgehaltsrahmen für Neueinstellungen in dieser Position ist oben für jeden relevanten Standort ausgewiesen. Diese Gehaltsspannen berücksichtigen eine Reihe von Faktoren, basierend auf den Fähigkeiten, der Berufserfahrung, der Ausbildung und Qualifikation der Kandidat*innen sowie der marktüblichen Vergütung für diese Rolle. Zusätzlich kann diese Position u.a. einen jährlichen Bonus, Urlaubsgeld, eine betriebliche Altersvorsorge sowie die Berechtigung zur Teilnahme an unserem aktienbasierten Long-Term Incentive-Programm beinhalten; dies ist abhängig von der Rolle. Detailliertere Informationen zum gesamten Vergütungspaket werden während des Rekrutierungsprozesses bereitgestellt. Wenn eine Position an mehreren Standorten bzw. in mehreren Ländern ausgeübt werden kann, werden die entsprechenden Gehaltsspannen für diese Länder/Standorte angezeigt. Zusätzlich können weitere Gehaltsspannen eingeblendet werden, wenn für bestimmte Märkte gesetzliche Vorgaben zur Entgelttransparenz gelten und diese Standorte als mögliche Einsatzorte für die Rolle in Betracht kommen. Wenn für einen bestimmten Standort oder ein bestimmtes Land in der Stellenausschreibung keine Gehaltsspannen angegeben sind, wird die entsprechende Vergütung im Rahmen des Rekrutierungsprozesses individuell besprochen. Bitte beachten Sie, dass die Gehälter je nach Land auf Grundlage der Fähigkeiten, Berufserfahrung, der Ausbildung und der Qualifikation der Kandidat*innen sowie der marktüblichen Vergütung für diese Rolle variieren. Angebote erfolgen in der Regel innerhalb der veröffentlichten Spanne unter Berücksichtigung der oben genannten Kriterien, wobei das obere Ende der Spanne im Allgemeinen sehr erfahrenen Kandidat*innen oder anderen außergewöhnlichen Konstellationen vorbehalten ist.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [e-mail] where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to ethnicity, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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