CRM & Marketing Operations Manager

Clariness; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Mobile working

Personal development budget

Regular team events

Zusammenfassung

Clariness is seeking a CRM & Marketing Operations Manager to optimize our CRM ecosystem, data quality and governance, supporting patient recruitment and engagement. You will collaborate with Marketing, Analytics, IT, and Compliance to drive audience segmentation, multi-channel campaigns, and automated journeys.

The role emphasizes data-driven decision making, regulatory compliance, and strong communication across international teams in Berlin, Hamburg, Cape Town, and beyond.

Qualifikationen

• Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or related field.
• 5+ years of CRM, marketing operations, or similar experience.
• Experience managing customer databases, audience segmentation, marketing automation, and email/SMS campaigns.
• Strong understanding of digital and performance marketing, including attribution and conversion measurement.
• Experience with CRM, marketing analytics, and advertising platforms such as HubSpot, Braze, Twilio, GA4, Meta Ads, Google Ads, Tableau/Power BI.
• Experience with U.S. digital marketing campaigns and understanding of U.S. consumer behavior and regulations.
• Excellent communication, project management, and stakeholder management skills.
• Experience in regulated industries with data privacy and compliance knowledge.

Aufgaben

• Own and optimize the CRM platform and customer database, ensuring data quality, governance, and compliance.
• Develop and manage audience segmentation strategies for CRM and multi-channel campaigns.
• Plan, execute, and optimize email, SMS, and digital marketing campaigns to recruit and engage patients.
• Design and maintain automated customer journeys and lifecycle campaigns.
• Monitor campaign performance, database health, and marketing KPIs to improve ROI.
• Ensure CRM activities comply with privacy, healthcare, and marketing regulations.
• Collaborate with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to improve tech and campaign results.

Kenntnisse

CRM management

Audience segmentation

Marketing automation

Email campaigns

SMS campaigns

Data analytics

Regulatory compliance

English communication

Ausbildung

Bachelor's degree in Marketing/Business/Info Systems/Healthcare Admin

Tools

HubSpot

Braze

Twilio

GA4

Meta Ads

Google Ads

Tableau

Power BI

Jobbeschreibung

Clariness is looking for a CRM & Marketing Operations Manager (f/m/d) based in Berlin, Hamburg, Cape Town, UK, or Serbia.

- Full-time; unlimited -

About the role:

As a CRM & Marketing Operations Manager, you will play a key role in optimizing our CRM ecosystem, customer data, and marketing operations to support patient recruitment and engagement. Working closely with Marketing, Patient Recruitment, Analytics, IT, and Compliance teams, you will develop audience segmentation strategies, optimize multi-channel campaigns, and drive data-informed decision-making to maximize marketing performance.

This role is ideal for someone who enjoys combining data, technology, and marketing to deliver personalized customer experiences while ensuring high standards of data quality, governance, and regulatory compliance.

As a CRM & Marketing Operations Manager , you would be responsible for:

• Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.

• Developing and managing audience segmentation strategies to support CRM initiatives and multi-channel marketing campaigns.
• Planning, executing, and optimizing email, SMS, and digital marketing campaigns to drive patient recruitment and engagement.
• Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
• Monitoring campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI.
• Ensuring CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations.
• Collaborating closely with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to continuously improve marketing technologies and campaign performance.

We would like you to have:

• Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.

• 5+ years of experience in CRM, marketing operations, customer database management, or a similar role.
• Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns.
• Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement.
• Strong analytical skills with experience using reporting and marketing analytics tools to support data-driven decision-making.
• Experience working with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools.
• Experience working with U.S. digital marketing campaigns and a good understanding of U.S. consumer behavior, advertising platforms, and market-specific regulations.
• Excellent communication, project management, and stakeholder management skills.
• Experience working in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements, is a strong advantage.
• Excellent written and spoken English skills.

You may ask now, why should I work for you? Let us give you a few reasons – and you'll learn more during the process.

• A varied and exciting job with a lot of personal responsibility in an international company, where you can develop and expand your skills.

• Professional and personal development opportunities - incl. personal development budget.
• Flexible working hours and mobile working.
• Regular team events and open feedback culture.
• A versatile field of activity and challenging projects.
• A supportive and open company culture, providing the opportunity to collaborate with a diverse and professional team.
• Impact healthcare by accelerating medical innovation through improved access to clinical trials, potentially bringing needed treatments to patients faster.

At Clariness, we are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, sexual orientation, national origin, disability or age.

For more information, feel free to reach out to [e-mail].