CRM & Lifecycle Manager (HubSpot Focus)

Bella Bona; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A company focused on customer engagement is seeking a CRM & Lifecycle Marketing Manager to develop and optimize lifecycle campaigns using HubSpot. This role involves hands-on execution, data analysis, and collaboration with marketing teams to drive customer retention and engagement across various channels. Ideal candidates have 3-5 years in lifecycle marketing and advanced HubSpot skills.

Leistungen

Direct impact on customer engagement

Ownership from day one

Collaborative culture

Qualifikationen

• Experience in CRM, lifecycle, or retention marketing for 3–5 years.
• Proficient in using HubSpot for campaigns and reporting.
• Strong understanding of customer segmentation and email automation.
• Ability to interpret data and derive actionable insights.

Aufgaben

• Design and optimize multi-channel lifecycle campaigns.
• Manage HubSpot for email, landing pages, and forms.
• Create personalized engagement journeys through automation.
• Track lifecycle key performance indicators and provide insights.
• Run A/B tests to improve engagement.

Kenntnisse

CRM and retention marketing

HubSpot usage

Email marketing

Data analysis

Communication skills

Ausbildung

3–5 years of relevant experience

Tools

HubSpot

HTML/CSS

Jobbeschreibung

Overview

Bella&Bona is seeking a CRM & Lifecycle Marketing Manager (HubSpot Focus) to help us activate, retain, and re-engage customers across every stage of their journey.

This role combines data-driven lifecycle strategy with hands-on HubSpot execution — building, launching, and optimizing the automated journeys that keep our users engaged and coming back for more.

You’ll co-own our customer lifecycle strategy, ensuring every campaign and automation delivers measurable growth and customer love. From onboarding to reactivation, you’ll make sure every touchpoint drives engagement, repeat orders, and long-term loyalty.

Your mission

• Lifecycle campaigns: Design and optimize multi-channel campaigns that activate, retain, and re-engage users.
• HubSpot ownership: Build and manage emails, landing pages, and forms directly inside HubSpot — no developer needed.
• Automation: Create smart triggers and personalized journeys that drive daily engagement and retention.
• Performance & reporting: Track key lifecycle KPIs — activation rate, repeat order rate, churn, and campaign ROI — and share actionable insights.
• Testing & optimization: Run A/B tests on subject lines, send times, and content across landing pages to continuously improve engagement and conversion.
• Collaboration: You’ll work closely with our Head of Marketing, Brand Design, Performance Marketing — your focus is on channel performance, testing, and optimization.
• Data alignment: You partner with RevOps to connect campaign performance with retention and revenue growth.
• Channel evolution: Start with email as your core channel, expanding into push notifications and other formats over time.

Your profile

• 3–5 years of hands‑on experience in CRM, lifecycle, or retention marketing.
• Advanced HubSpot user — you’ve built campaigns, landing pages, and reports yourself – HubSpot Marketing/Content Hub required.
• Strong understanding of email marketing, automation, and customer segmentation.
• Data‑savvy: able to interpret performance reports, identify insights, and act on them.
• Comfortable managing both strategy and execution — from campaign ideation to launch and optimization.
• Excellent communication skills in English (German is a plus).
• A proactive, test-and‑learn mindset with a strong sense of ownership and curiosity.

Bonus

• Familiarity withpush notifications,direct mailings, orcommunity management (Linkedin).
• Basic understanding ofHTML/CSS,Figma, orHubL for template fine‑tuning.
• Background inFoodTech, SaaS, or subscription‑based businesses.

Why us?

• Direct impact: Your work directly drives customer engagement, retention, and revenue.
• Ownership from day one: No agencies or red tape — you’ll be both strategist and executor.
• Fast growth: Join a marketing team that’s scaling across multiple cities in Germany.
• Collaborative culture: Work alongside passionate experts in Growth, Brand, and Product.
• Purpose‑driven mission: Help us make workplace lunch healthier, simpler, and more joyful.