CRM & Automation Manager

United States Digital Space LLC; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Retention First

Growth mindset

Team Spirit

Strong foundation with startup culture

Competitive salary & flexible hours

Zusammenfassung

Proglow, operating in Europe under the brands Proglow and Ongle24, is seeking a CRM & Marketing Automation Manager to architect customer lifecycle, retention, and repeat-purchase strategies for a high-volume D2C business.

You will build and scale automated cross-channel workflows across Email, SMS, WhatsApp, and Push, optimize LTV, and leverage advanced segmentation to deliver hyper-personalized experiences. English required; German/French/Italian a plus.

Qualifikationen

• 2+ years of experience in CRM, lifecycle marketing, or marketing automation within high-volume e-commerce or D2C spaces.
• Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and data hygiene.
• Data-driven with proven ability to increase repurchase rate and LTV.
• Professional fluency in English, plus mother-tongue skills in German, French, or Italian.
• Customer-centric with a strong understanding of D2C beauty/lifestyle positioning and execution.

Aufgaben

• Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications.
• Tech & Automation Orchestration: Manage and scale our CRM stack (Klaviyo, Omnisend, Braze), integrating CDP and e-commerce platforms via APIs/webhooks.
• Data & Segmentation: Analyze buying habits, cohort retention, and churn to build advanced RFM segments.
• Experimentation: Run A/B tests on subject lines, send-times, content logic, personalization, and offers to improve metrics.
• Localization: Adapt and execute retention strategies across markets.

Kenntnisse

CRM platforms

Lifecycle marketing

Marketing automation

Data analysis

English

Multilingual

Tools

Klaviyo

Omnisend

Braze

Jobbeschreibung

We are building the leading direct-to-consumer destination for professional-grade nail care, beauty, and cosmetic tech across Europe. Operating under Proglow and Ongle24, we serve hundreds of thousands of beauty lovers. We combine high-performance product development with data-first digital marketing. Our mission is to make the world more beautiful, one stroke at a time.

Aufgaben

We are looking for a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention, and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize customer lifetime value (LTV), and leverage complex data segmentation to deliver hyper-personalized experiences.

What You'll Do

• Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications.
• Tech & Automation Orchestration: Manage and scale our CRM stack (e.g., Klaviyo, Omnisend, Braze, or similar), integrating customer data platforms (CDP) and e-commerce platforms (Shopify/custom stack) via APIs and webhook triggers.
• Data & Segmentation: Analyze customer buying habits, cohort retention, and churn rates to build advanced RFM (Recency, Frequency, Monetary) dynamic audience segments.
• Experimentation: Run continuous A/B tests on subject lines, send-times, content logic, dynamic personalization, and offer structures to maximize open, click-through, and conversion rates.
• Localization: Adapt and execute localized retention strategies across our primary markets

Qualifikation

• 2+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation within high-volume e-commerce or D2C spaces.
• Tech-Fluent & Analytical: Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and tracking/data hygiene.
• Data Driven: Proven track record of leveraging cohort analysis and customer data to directly increase repurchase rate and LTV.
• Language Skills: Professional fluency in English, combined mother-tongue skills in at least one of the following: German, French, or Italian.
• Customer Centricity: Strong intuition for D2C beauty/lifestyle positioning paired with systematic execution.

Benefits

• Retention First: Retention is a core strategic pillar for our company and you will be part of it from the get-go
• Growth: We offer an environment where you can truly build something, with a steep learning curve guaranteed.
• Team Spirit: A small, warm, and enthusiastic team looks forward to welcoming you.
• Strong Foundation: An established company with a start up culture - you are able to truly build new things on an already strong and flourishing foundation
• Perks: We offer all the benefits of a modern employer (competitive salary, flexible working hours, etc.).