Creator & Publisher Manager - News/Informative Content- Content Operation - Berlin

TikTok; Berlin; On-site; EUR 90,000 - 140,000; Full time

Job summary

TikTok is hiring a Creator Manager for the DE market to partner with informative content creators and journalists, maximise impact on TikTok, and grow high-quality news content. You will advise on short-form strategy, optimize performance, and align initiatives with team goals and product priorities.

You'll work with a portfolio of creators, ensure strong portfolio management, onboarding, and provide training on platform best practices, while supporting global teams and German-language content

Qualifications

• 5+ years of experience in the news ecosystem, with direct experience in social media strategy, audience development, or partnerships within a newsroom, media company, or platform related to news.
• 2+ years of experience working directly with journalists, editors, or newsroom social/audience teams - not just general creators or influencers.
• Working knowledge of newsroom structures and workflows (editorial vs. audience/social desks, wire services, verification processes, embargoes, breaking news protocols).
• Strong understanding of the news and information ecosystem, including platform policies around news content, algorithmic distribution of news, and monetization models specific to journalism.
• Hands-on experience with major social/platform tools relevant to news distribution (e.g., Meta, X, TikTok, YouTube, Reddit) and their news-specific programs.
• Exceptional communication and presentation skills, with experience delivering training or workshops to editorial or non-technical audiences.
• Experience working across global or multi-market teams, with cultural fluency for engaging news organizations in different environments.
• German fluency at C2 level (written and spoken) for direct engagement with German news organizations and creators.

Responsibilities

• Build and nurture trusted, long-term relationships with leading DE informative content creators to drive growth on TikTok.
• Act as the DE market expert for product, communications, and policy teams, translating creator needs into actionable insights.
• Analyse creator performance data, applying local context to inform strategy and business decisions.
• Partner with the Head of News to ensure strong portfolio management, reviews, and growth plans with measurable impact.
• Collaborate with the News Publisher Manager to support growth of responsible, high-quality informative content programmes.
• Support content acquisition efforts and lead onboarding for new creators, expanding content breadth.
• Equip creators with knowledge and tools to maximise TikTok features, analytics, and best practices.
• Support creators and journalists through end-to-end account management and issue resolution.
• Engage and support creators and journalists at scale through effective community management and communication channels.

Skills

News experience

Journalist collaboration

Newsroom workflows

News ecosystem knowledge

Social platforms for news

Training delivery

Global teams

German C2

Job description

Responsibilities

About the Team

The DE Content team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.

Overview of Role

The Creator Manager will partner with a portfolio of informative content creators and journalists to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive creator growth by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. You will serve as a trusted partner to creators and journalists, enabling them to use the platform effectively while contributing to the overall health and success of the news ecosystem on TikTok.

Key Responsibilities

• Build and nurture trusted, long-term relationships with leading DE informative content creators to drive sustained growth and success on TikTok.
• Act as the DE market expert for product, communications, and policy teams, translating creator needs and industry trends into actionable insights that inform business direction.
• Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.
• Partner closely with the Head of News to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.
• Collaborate with the News Publisher Manager to support the growth of responsible, high-quality informative content programmes on the platform.
• Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.
• Equip creators with the knowledge and tools to maximise TikTok’s features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.
• Support creators and journalists through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.
• Engage and support creators and journalists at scale through effective community management and streamlined communication channels.

Qualifications

Minimum Qualifications

• 5+ years of experience in the news ecosystem, with direct experience in social media strategy, audience development, or partnerships within a newsroom, media company, or platform related to news.
• 2+ years of experience working directly with journalists, editors, or newsroom social/audience teams - not just general creators or influencers.
• Working knowledge of newsroom structures and workflows (editorial vs. audience/social desks, wire services, verification processes, embargoes, breaking news protocols).
• Strong understanding of the news and information ecosystem, including platform policies around news content, algorithmic distribution of news, and monetization models specific to journalism (subscriptions, licensing, platform revenue share programs).
• Hands-on experience with major social/platform tools relevant to news distribution (e.g., Meta, X, TikTok, YouTube, Reddit, or equivalent), including their news-specific programs or partnerships.
• Exceptional communication and presentation skills, with experience delivering training or workshops to editorial or non-technical audiences.
• Experience working across global or multi-market teams, with cultural fluency for engaging news organizations in different regulatory and media environments.
• German fluency at C2 level (written and spoken): required for direct engagement with German news organizations, journalists, and creators, and for analyzing German-language content performance on TikTok

Preferred Qualifications

• Experience creating or supporting informative, news-driven, or educational content.
• Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
• Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
• Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
• Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.