Creative Lead and Copywriter

UNDP; Bonn; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

UNDP, Bonn, is seeking a Creative Lead and Copywriter to oversee the global brand and marketing outputs, guiding copy, design, and visual content. You will lead integrated campaigns, develop audience-focused messaging, and collaborate with designers and external partners to deliver high-quality creative products.

The role also supports the growth of UNDP's e-commerce platform and product development, requiring strong English writing skills and a track record in creative direction under tight

Qualifikationen

• Advanced degree in Communications, Marketing, Advertising, Copywriting, Journalism, Design or related field.
• 5+ years in communications/marketing/creative direction or copywriting.
• English fluency with exceptional writing and copywriting skills.

Aufgaben

• Provide creative oversight for all UNDP global brand and marketing outputs, ensuring consistency with identity and positioning across copy, design, and visuals.
• Lead conceptualization, development, and execution of integrated campaigns and flagship products using storytelling and partnerships.
• Develop audience-focused copy and messaging for platforms, translating complex topics into accessible content.
• Coordinate development and delivery of high-quality creative products, managing multiple deadlines and workflows.
• Oversee procurement for creative services and vendors, ensuring compliance.
• Support growth of UNDP's e-commerce platform through marketing and creative content.

Kenntnisse

Creative leadership

Integrated marketing

Copywriting

Content creation

Project coordination

E-commerce marketing

Knowledge management

Design thinking

Brand management

Portfolio management

Ausbildung

Master's degree in Communications/Marketing/Advertising/Copywriting/Journalism/Design or related field

Bachelor's degree + 2 years qualifying experience

Tools

Microsoft Office

Jobbeschreibung

Organizational context: The United Nations Development Programme (UNDP) is a global leader in international development, working in 170 countries to improve lives and protect the planet. Its Strategic Plan 2026-2029 focuses on prosperity, governance, crisis resilience, and a healthy planet, driven by digital transformation, gender equality, and sustainable finance. The Bureau for Advocacy and External Relations (BERA) shapes UNDP's public narrative, builds strategic partnerships, and secures funding. The Brand and Marketing team within BERA promotes UNDP's global brand through marketing initiatives and campaigns.

Job purpose: The Creative Lead and Copywriter, reporting to the Brand and Marketing Team Leader, provides creative oversight for UNDP's corporate brand and marketing initiatives. This role is responsible for developing and executing integrated creative concepts across copy, design, and visual content, ensuring all outputs are audience-centric and coherent. The position combines hands‑on copywriting with the guidance of designers and other creative staff. The role contributes to enhancing UNDP's global brand presence, increasing the reach and understanding of its priority audiences, and supporting the organization's strategic objectives through compelling and impactful communication strategies. The position also supports the growth of UNDP's e-commerce platform and the development of brand‑aligned products.

Responsibilities: Provide creative oversight for all UNDP global brand and marketing outputs, ensuring consistency with organizational values, identity, and positioning across copy, design, and visual content. Lead the conceptualization, development, and execution of integrated marketing campaigns and flagship products, utilizing storytelling, digital engagement, social media, and partnerships. Develop compelling, audience‑focused copy and messaging for various platforms, translating complex development topics into accessible content. Coordinate the development and delivery of high‑quality creative products, managing multiple assignments, deadlines, and production workflows. Oversee procurement for creative services and vendors, ensuring compliance. Support the growth of UNDP's e‑commerce platform through marketing and creative content, and facilitate knowledge management by documenting best practices and lessons learned.

Education: An advanced university degree (Master's or equivalent) in Communications, Marketing, Advertising, Copywriting, Journalism, Design, or a related field is required. Alternatively, a Bachelor's degree in a related field with an additional two years of qualifying experience will be considered. Fluency in English with exceptional writing and copywriting skills is mandatory.

Work experience: A minimum of five years (with a Master's) or seven years (with a Bachelor's) of relevant professional experience in communications, marketing, advertising, creative direction, or copywriting is required. This includes at least three years of experience in creative direction for integrated marketing/advertising, with oversight of both copy and design. Demonstrated experience in creative copywriting, translating ideas into marketing products, and delivering high‑quality creative outputs under tight deadlines is essential. Familiarity with Microsoft Office, the SDGs, and international development issues is required.

Skills: Creative leadership and quality oversight, integrated marketing campaign development, creative copywriting, content creation and editing, project coordination and delivery, e‑commerce marketing support, knowledge management, system thinking, portfolio management, design thinking, marketing, campaign management, brand and quality management.

Required languages: English

Desired languages: