Creative Director (all genders)

tonies - Boxine GmbH; Düsseldorf; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading interactive audio platform for children is seeking a talented leader and creative strategist to oversee impactful work across all platforms. The role involves developing design strategies and managing a network of creative partners. Ideal candidates should have over 12 years of experience in creative leadership, with a strong background in advertising and in-house roles. Competitive compensation and a supportive work culture are offered.

Leistungen

30 days of annual leave

Mobility options

Continuous learning opportunities

Discounts on products

Qualifikationen

• 12+ years in creative leadership combining strategy with execution.
• 5+ years managing graphic design, video, and copywriting teams.
• Strong agency and in-house creative experience.

Aufgaben

• Develop design strategy and oversee creative concepts.
• Build global network of creative partners for seamless execution.
• Direct creation of assets ensuring they are on-brand.

Kenntnisse

Creative leadership

Strategic expertise

Project execution

Communication

Jobbeschreibung

About tonies :

tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free design. Founded in 2013 by two fathers in Germany, tonies is expanding internationally, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through mytonies (library and app) – ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and more. tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE). Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies :

We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!

Your tasks and responsibilities will include :

Creative Leadership & Execution :

• Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).
• Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.
• Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.
• Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.

What we are looking for :

• Location: Candidates must be currently based in London (UK), Paris (France), the US East Coast, or ideally Düsseldorf (Germany).
• Experience: 12+ years in creative leadership, combining strategic expertise with hands-on execution. At least 5+ years managing graphic design, video, and copywriting teams, as well as key stakeholders.
• Background: Strong experience in both advertising agencies and in-house creative roles.
• Portfolio: A proven track record of innovative campaigns across NA / EU markets, including retail packaging design and social video, particularly within FMCG (family products preferred).
• Skills & Approach: Hands-on mindset, with the ability to build processes and teams from; in managing global contractors and delivering high-quality assets at both global and local levels. Knowledge of content production, tools, and workflows optimized for speed; effective communication and collaboration across teams, functions, and seniority levels. A strategic visionary with strong business acumen, capable of aligning creative work with company strategy while excelling in tactical execution.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child’s room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year’s Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know :

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Team Lead Talent Acquisition - Central

Esther Sommerfeld