Creative Design Lead

TryHackMe; Deutschland; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

JobTailor is seeking a senior designer to own and build the TryHackMe design system and brand identity, ensuring it translates across product and marketing surfaces. You will lead creative operations, production workflows, and capacity planning to keep projects moving without bottlenecks.

You will create templates for paid ads, social content, email, landing pages, and B2B sales materials, while guiding visual strategy for campaigns, launches, and go-to-market moments, partnering with Product

Qualifikationen

• Expert in Figma and Adobe Creative Suite.
• Proven experience building and managing brand systems or design libraries at scale.
• Strong portfolio across digital channels showing range from polished brand campaigns to scrappy growth assets.
• Experience managing direct reports and external agencies or freelancers.
• Experience working cross-functionally with Product and Marketing teams.

Aufgaben

• Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces
• Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks
• Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials
• Lead visual strategy for brand campaigns, product launches, and go-to-market moments
• Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals
• Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills
• Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation
• Ensure brand consistency across all internal and external materials
• Evaluate and implement new tools or technologies to streamline creative production

Kenntnisse

Strategic thinking

Team leadership

Creative operations management

Tools

Figma

Adobe Creative Suite

Jobbeschreibung

Responsibilities

• Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces
• Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks
• Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials
• Lead visual strategy for brand campaigns, product launches, and go-to-market moments
• Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals
• Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills
• Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation
• Ensure brand consistency across all internal and external materials
• Evaluate and implement new tools or technologies to streamline creative production

Requirements

• Expert in Figma and Adobe Creative Suite
• Proven experience building and managing brand systems or design libraries at scale
• Strong portfolio showcasing clean, modern design with great taste across digital channels, we want to see range, from polished brand campaigns to scrappy growth assets
• Demonstrated project management skills: you have run creative workflows, managed competing priorities across multiple stakeholders, and shipped on time without sacrificing quality
• Experience managing direct reports and external agencies or freelancers, with a track record of elevating the work of the people around you
• Strong experience working cross-functionally with both Product and Marketing teams, you understand product thinking and commercial goals equally well
• A strategic thinker who can also execute hands-on when the moment calls for it
• Rive animation experience is a plus
• Startup or scale-up experience is a plus
• Experience in tech, edtech, or cyber security is a bonus

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

• Brand System Development
• Design Library Management
• Visual Strategy
• Template Creation
• Creative Workflow Management

Soft Skills

• Strategic Thinking
• Team Leadership
• Creative Operations Management