CPA Manager Off Trade (f/m/d)

Bacardi; Hamburg; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay package

Competitive holiday/Paid time off

Retirement/Pension plan

Medical, critical illness and life ins

Employee assistance programs

Job summary

Bacardi is seeking a dynamic CPA team member to drive BTL activation in the Off Trade channel across Europe, focusing on key retailers and market priorities. You will collaborate with Europe Channel Marketing to execute brand programs, balancing shopper, customer, and brand objectives while leading from the front.

You will measure performance, push continuous improvement, and build strong cross-functional relationships to deliver rapid, profitable market share growth.

Qualifications

• Minimum 3 years experience within Marketing or Commercial.
• Experience in the Spirits and/or Beverage industry is preferred.
• Knowledge of the channel achieved by working with key customers (Marketing or Commercial).
• Proven track record in stakeholder management.

Responsibilities

• Develop the Off Trade BTL activation plan aligned to market priorities with the Commercial team.
• Drive awareness of business performance and action plans using dashboards.
• Collaborate with Europe Channel Marketing to apply toolkits at local level and standardize programs.
• Brief agencies for local adaptation with a brand, shopper and customer strategy.
• Put the shopper at the heart of decision making to deliver flawless execution.
• Maintain direct relationships with 1–2 priority retailers in the Channel.
• Lead BTL activity discussions with Consumer Marketing & sales.
• Maximise ROI from A&P and manage budgets and invoicing.

Skills

Stakeholder management

Brand activation

BTL knowledge

Shopper marketing

German language

English language

Team leadership

Job description

YOUR OPPORTUNITY

A fantastic opportunity to join the CPA team in one of Europe’s biggest markets. Becoming a key member of the Off Trade Channel, responsible for the flawless implementation of the BTL activation plan with our priority customers.

Working in partnership with Europe Channel Marketing to take brand programs and execute these in a manner that complements our market ambition. Being a key connection between Region and Local to deliver execution that delivers for the shopper, customer and brand.

You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives.

With a clear focus on business performance, you will measure success and drive accountability across Commercial, CPA and Consumer Marketing. Being at ease making decisions, evaluating performance, and driving continuous improvement.

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. Seeing change and challenge as an opportunity.

RESPONSIBILITIES:

• Support the development of the Off Trade BTL activation plan aligned to the market priorities at a brand, customer and channel level. Working in partnership with Commercial to build the path to win profitable market share, whilst ensuring close alignment with Consumer Marketing to align campaigns across channels and amplify investment impact.
• Drive awareness of business performance versus commitments and the action plan to course correct. Leverage Availability, Visibility and Promotion reporting dashboards to focus the Commercial & CPA organization on the job to be done. Having honest conversations that bring cross functional teams together to solve in a timely manner.
• Work in partnership with Europe Channel Marketing to apply toolkits and guidelines at a local level. Driving more standardization around key programs/pillars to deliver consistency and reduce deviation from brand strategy.
• Identify gaps and work with Europe Channel Marketing in advance to resolve as one team. If local adaptation is needed, brief agencies with a clear focus on brand, shopper and customer strategy.
• Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase including Triple Win for all activations.
• Customer facing role, having a direct relationship with 1‑2 priority retailers in the Channel
• Being the CPA lead for a defined set of brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing & sales.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend (including M&E accountability).
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

SKILLS:

• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritization and making bold choices.
• Advanced presentation skills.
• Fluent command in German and English

EXPERIENCE:

• Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.
• Experience of the Spirits and/or Beverage industry in the market is preferred.
• Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Experience of delivering shopper marketing activation or events is preferred.
• Experience of working for BTL/Creative agency is beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

PERSONAL QUALITIES:

• People Agility: you bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply performance.
• Results Agility: you demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: you can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: you have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi,we arecommittedtoproviding ourPrimos (employees) with a comprehensive Total Rewards package ofcompensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.