Content Marketing Lead – Customer Stories

Visa Hunt; Deutschland; Vor Ort; EUR 93.000 - 128.000; Vollzeit

Zusammenfassung

BLP Digital in London is seeking a Customer Marketing & Reference Lead to own enterprise proof, case studies, and advocacy. You’ll build programs from scratch, turning customer successes into compelling stories that accelerate deals and win trust.

You’ll partner with Sales, CS and Product to source references, coach champions, and push for measurable impact on pipeline. Fluency in English and German is preferred, with experience in ERP/software for manufacturing a plus.

Qualifikationen

• 3–7 years in customer marketing, advocacy, reference management, or content marketing.
• Experience obtaining case studies and references from enterprise customers, navigating comms and long approvals.
• Ability to secure quotable statements from COOs and CFOs.
• Structured program-building with processes, pipelines, and measurement from scratch.
• Fluent English and German; other European languages a plus.
• Familiarity with ERP-centric processes or finance operations is a plus.

Aufgaben

• Build the reference engine: find customers, warm them up, ensure sales has the right voice.
• Turn results into stories: own case studies and proof, secure approvals, translate gains into CFO-ready narratives.
• Win review sites: improve G2, Gartner Peer Insights ratings to reflect reality.
• Put customers on stage: source champions for webinars, events, and press.
• Make Sales and CS allies: coordinate advocacy asks and align relationships.
• Prove it’s working: track reference coverage, asset usage, and pipeline influence.

Kenntnisse

Customer marketing

Advocacy

Reference management

Content marketing

B2B software

Storytelling

Tools

G2

Gartner Peer Insights

Jobbeschreibung

Join BLP Digital — The #1 Solution for ERP Automation

BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting‑edge technology and a strong sense of ownership.

Our solution is live in 40+ countries, used by 550+ customers, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest‑growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product‑market fit, proven by a growing global customer base.

We’ve recently welcomed Goldman Sachs Alternatives as a growth investor, and we’re now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future? Join BLP Digital today.

About The Role

We have 550+ enterprise customers running BLP inside their core ERP processes, and most of their stories have never been told. You’ll own that end to end: find them, get them talking, turn it into proof that closes deals. No content calendar to inherit, no playbook to follow. You’re building the program from scratch.

Customer proof is about to become one of the highest‑leverage things in the company, and right now, almost nobody owns it.

What You’ll Do

• Build the reference engine. Find the customers worth referencing, get them warmed up, and make sure sales always has the right voice for the right deal, not just whoever said yes last.

• Turn results into stories. Own case studies and customer proof end to end: securing approvals, running the interviews, shipping the asset. You’ll be translating things like 5–10× productivity gains and measurable EBIT impact into stories a CFO actually wants to read.

• Win the review sites. G2, Gartner Peer Insights, wherever our buyers actually check references before they call us. Make our rating reflect reality.

• Put customers on stage. Source and coach champions for webinars, events, and press. The best sales pitch is a customer telling another customer it worked.

• Make Sales and CS your closest allies. You don’t own the relationships, they do. Build the interface so advocacy asks are coordinated, not chaotic.

• Prove it’s working. Track reference coverage, asset usage, and pipeline influence. If you can’t measure it, it doesn’t count.

You’ll Have

• 3–7 years in customer marketing, advocacy, reference management, or content marketing. B2B software is a plus, not a requirement. What matters is that you’ve built customer‑facing programs, not just executed inside one.

• A track record of getting case studies and references out of enterprise customers. You know how to navigate corporate comms, legal review, and long approval cycles, and you have the patience to see them through.

• The ability to get a COO to say something quotable and a CFO to believe it.

• Structured program‑building skills. You’ve stood up processes, pipelines, and measurement from scratch, not just executed within an existing machine.

• Fluent English and German (our customer base is DACH‑heavy); additional European languages are a plus.

• Familiarity with ERP‑centric processes, finance operations, or enterprise software for manufacturing and industrial companies is a large plus.