Content Marketing Lead

Vibehackers; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Vibehackers seeks a content leader to own production and distribution for a developer-focused localization platform. You will craft mechanism-first technical content, distribute it across site, email, and external platforms, and measure impact with AI-powered pipelines.

The role emphasizes automation, scripting, and building repeatable workflows to scale output for senior engineers and engineering leads. You will own outcome metrics and drive growth through precise content operations.

Qualifikationen

• Proven track record shipping technical content that gained traction (newsletters, front-page posts).
• Strong technical writing, mechanism-first and itemized for engineers.

Aufgaben

• Write mechanism-dense technical content for senior engineers and leads.
• Distribute content across owned and external channels on publish day.
• Manage social presence: draft posts, queue content, maintain publishing slots.

Kenntnisse

Technical writing

Automation

AI workflows

Scripting

Content distribution

SEO analytics

Project management

Prompt engineering

Tools

Claude tools

Dev platforms

Jobbeschreibung

Requires vibe coding and building demo repos; heavy use of AI-assisted workflows and automation to produce content at scale.

About the Role

Lead content production and distribution for a developer-focused localization platform, producing technical, mechanism-first content for senior engineers and engineering leads. Own end-to-end content ops: writing, distribution, measurement, and building automation and AI-powered pipelines to scale output and impact.

Job Description

Role

You will own content production and distribution for a developer tools company building localization infrastructure. The role focuses on producing technical content for senior engineers, distributing it across owned and external channels, measuring impact, and automating repeatable parts of the production pipeline using AI and scripting.

Key Responsibilities

• Write and produce mechanism-dense technical content targeted at senior engineers and engineering leads.
• Distribute every piece across owned channels (site, email, newsletter) and external platforms (Hacker News, dev.to , LinkedIn, Reddit) on publish day.
• Manage social presence: draft posts, queue content, and maintain publishing slots.
• Own SEO/GEO and AI visibility metrics; track citations, rankings, and compound growth.
• Run Google Ads campaigns: setup, budget management, and measurement against pipeline.
• Book founders on podcasts and external content opportunities.
• Build example repos and demo projects when content requires working artifacts (vibe coding).
• Build and maintain the production pipeline: automate draft generation, distribution, scheduling, and reporting using AI workflows and scripts.
• Own outcome metrics (signups, citations, rankings, backlinks) and close the loop on content performance.

Requirements

• Proven track record shipping content that gained traction (newsletters with real subscribers, front-page posts, technical content shared by developers).
• Strong technical writing skills: mechanism-first, fact-backed, and targeted at engineers.
• Ability to code and automate workflows (scripting, building draft generators, scheduling pipelines).
• Daily use of AI workflows for production at scale; strong prompting and quality judgment.
• Distribution-first mindset with knowledge of platforms’ incentives (e.g., Hacker News, LinkedIn).
• Ownership of metrics and ability to measure content impact on pipeline.

Nice to have

• Experience marketing developer tools or infrastructure products.
• Familiarity with localization, i18n, or multilingual software.
• Background in demand generation and pipeline-focused content programs.
• Experience producing category-level research and essays.

Do not apply if

• You are not a power user of Claude / Claude Cowork / Claude Code.
• You treat content strategy as only a spreadsheet and calendar.
• You lack intent or experience using AI tools to produce content at speed.
• You require constant direction on what to write or describe yourself as “not technical.”
• Your portfolio is generic corporate B2B content without technical depth or product fit.
• Competitive salary and health insurance.
• Conference and learning budget.
• Flexible hours with occasional team travel.
• Direct collaboration with founders.
• Paid trial project and a 4-week paid probation period.
• Screening call
• Paid trial project
• Offer

Skills

Technical Writing Content Production Content Distribution SEO Analytics Automation AI Workflows Prompting Scripting Social Media Management Paid Advertising Project Management Measurement & Growth Mindset