Brand & Content Lead

Remotely; München; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Klar is seeking a content, brand and product marketing leader to own our brand surface—from content and community to product messaging and website. You will build a scalable content engine, grow the eCom Unity Germany community with 2,500+ operators, and shape messaging that distinguishes Klar across Europe.

With 5–10 years in content, brand or product marketing, you will collaborate with the founders and cross-functional teams to deliver high-impact ops and a strong market presence.

Aufgaben

• Own the overall direction of Klar's content engine, deciding formats and channels and ensuring reliable, high-quality output.
• Lead Community & Events to connect content with the audience, grow the eCom Unity Germany community, and treat every discussion as content.
• Own Product Marketing: shape positioning and messaging, translating the product into clear value and resisting hype.
• Own Website & Sales Collateral: manage Webflow and collateral, collaborating with design/engineering as needed.

Jobbeschreibung

In Short: We are looking for someone that loves content and eCommerce to own our entire brand surface - content, community, product marketing, and website - and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

About Klar

The Mission

Klar is the Data Operating System for growing eCommerce companies, meaning no more spreadsheets. We integrate with all of a brand's data sources to provide a holistic understanding of their business, offering detailed insights on how to accelerate growth and increase profitability.

The Reach

We are already the "single source of truth" for over 1,000 leading eCom brands. Market leaders like Sunday Natural, Loop Earplugs, Holy, Maniko, and Armed Angels use Klar to make better decisions every single day.

The Backstory

We deeply empathize with our customers because we were our customers. The founders (who met in South Africa working for Zando) spent the last 10 years in e-commerce. We know the pain of running these businesses, and we built Klar specifically to solve it.

The Principle

Our guiding principle is Do Work You Are Proud Of. We emphasize long-term quality over short-term results. We evaluate our tools and decisions wisely because we want to be proud of what we build together.

Tasks

About The Position

Klar has two big assets outside of our software: the content we produce and the eCom Unity, Germany's largest eCommerce community with 2,500+ active operators. Both are running today - but honestly, neither is running at the level it could. That's where you come in.

1. The Content Engine

   We are in the early stages of building a scalable, consistent content operation, and you will play a major role in deciding what it becomes. You will own the overall direction, identify which formats and channels we should double down on, and turn them into a content engine that ships reliably and at a high bar.

   • A weekly newsletter that shares the biggest knowledge bombs from our community, workshops, and own research - no fluff, operational insights only.
   • A podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses. Not "here is our founding story" - straight to the operational meat.
   • Personal branding on LinkedIn for our founders and team members. You will build the system, develop the angles, and yes - write in other people's voices.

   You will already have a Content & Video Producer on your team, who is also happy to jump in front of the camera and take ownership beyond production. Together, you will orchestrate the content process from idea to distribution. We work AI-first - a well-set-up Claude gets you 90% of a draft; your judgment, taste, and editing get it to 100%.

2. Community & Events

   The eCom Unity runs 20+ IRL events per year like our pre-OMR meetup with 150 operators and a bunch of online workshops. Two people on the team run this today, and it's largely on autopilot - your job is to guide them, connect the community to the content engine (every event is content, every discussion is a newsletter), and push the eCom Unity into its next phase as a genuine media asset.

3. Product Marketing

   How we talk about Klar - our positioning, our messaging, and our anti-hype stance in a market full of hype - is something you will own and shape. You will be the strategic counterpart to Max, our founder, who is deeply opinionated on this. Your role is to challenge his perspective, sharpen our thinking, and translate a complex product into clear, compelling messaging that makes its value immediately obvious.

4. Website & Sales Collateral

   You own our website (Webflow) and the collateral our sales team needs. You should be able to execute most of this yourself - with Figma, Webflow, and AI tools like Claude Code - and pull in engineering or freelancers when needed.

What success looks like after 12 months: a content machine that ships consistently and at high quality, a growing audience (newsletter, community, social) that considers Klar one of the go-to resources for eCom knowledge in Europe - and a measurable content contribution to our pipeline.

Requirements

About You

You are among the best at what you do - we are looking for extraordinarily talented people who are looking to take their career and knowledge to the next level. You likely have 5-10 years of experience across content, brand, or product marketing.

You are smart & naturally curious - existing in-depth knowledge of eCommerce would be ideal, of course, but we understand that this might be a stretch. Thus, you need to be excited to dig into new industries and gain knowledge of the brands, people and operations.