Community management specialist

BYD EUROPE; Berlin; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

BYD EUROPE in Germany seeks a Community Manager to develop growth strategies, drive engagement, and manage localized content for the German market. The role collaborates with marketing, after-sales, and events teams to run online and offline campaigns and community activities.

Responsibilities include monitoring performance metrics, analyzing user behavior, and delivering regular reports with actionable insights to improve engagement and retention.

Aufgaben

• Develop and execute community growth strategies tailored to the German market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)
• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests
• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events
• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Kenntnisse

Community growth

User engagement

Campaign planning

Content localization

Content moderation

Data analysis

Reporting

Event planning

Jobbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

Community Growth & Engagement

• Develop and execute community growth strategies tailored to the German market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests

Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events

Data & Insights

• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Location: Germany

Type of Employment: Full-time