Communications & Marketing Manager - Germany (m/f/d)

ABB; Mannheim; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Retirement Plan

Flexible work practices

Learning & development offering

Daycare subsidy for childcare

Personal coaching

Zusammenfassung

ABB AG is seeking a Division Head of Marketing Communications in Mannheim, Germany. The role blends onsite and remote work to lead localized marketing and communications strategies for the Process Industries division, reporting to Global Communications and Marketing leadership.

You will build campaigns, craft content, and drive digital initiatives to raise brand visibility and support revenue growth. You will collaborate with local management, sales, and global teams, translating global

Qualifikationen

• University degree in journalism, communications, marketing, or related field.
• At least eight years of experience in marketing communications, ideally in a B2B industrial environment.
• Strong German communication skills with proficient English for international environment.
• Strong project management and ability to juggle multiple initiatives.
• Experience with digital marketing platforms and tools such as Salesforce and Pardot.
• Self-starter, collaborative, and able to translate global strategies into local plans.

Aufgaben

• Translate global marketing and communications strategies into localized German plans.
• Create and adapt integrated campaigns highlighting ABB portfolio and local projects.
• Craft compelling content (stories, press releases, videos, articles, social posts).
• Manage ABB’s presence at local events (trade shows, seminars, ABB-hosted events).
• Coordinate internal communications and host local town halls with management.
• Collaborate with management, sales, and global leads to drive revenue growth via digital marketing.

Kenntnisse

German language proficiency

English proficiency

Project management

Digital marketing

Ausbildung

University degree in journalism, communications, marketing or related field

Tools

Salesforce

Pardot

Jobbeschreibung

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Division Head of Marketing Communications

The work model for the role is a mix of onsite and remote work with a certain onsite presence requested.

Key Responsibilities

An exciting opportunity awaits you at ABB Germany as the Communications and Marketing Manager for the Process Industries division. In this role, you will play a key part in driving the division’s success and growth by developing and executing customer‑focused marketing and communications strategies tailored to the German market. You will report to the Global Business Line Communications and Marketing Manager for Metals & Power Conversion and work closely with local management, sales teams, and global communications leads. To be successful in this role, you bring a proactive, creative, and self‑motivated mindset. You are a collaborative team player who thrives in a fast‑paced environment and is well‑versed in digital marketing and marketing automation tools. Your focus will be on increasing brand visibility, building thought leadership, and contributing to revenue growth by implementing digital marketing strategies that guide customers through their buying journey. Throughout all activities, you will ensure the communications and marketing budget delivers a strong return on investment aligned with business priorities.

You will be mainly accountable for:

• You will be responsible for translating global marketing and communications strategies into localized plans that resonate with German audiences.
• This includes creating and adapting integrated campaigns that highlight ABB’s portfolio, local projects, and subject matter experts.
• You will craft compelling content such as success stories, press releases, videos, presentations, speeches, articles, and social media posts to engage key stakeholders including customers, trade media, influencers, and employees.
• In this role, you will also manage ABB’s presence at local events, including trade shows, customer seminars, and ABB‑hosted events, ensuring the brand and its leaders are well‑positioned.
• Internally, you will coordinate communications to keep employees informed and engaged, including planning and hosting local town halls in collaboration with the local management team.
• This position is open to candidates based in Germany, with a preference to those based in Mannheim.

You will join a dynamic team, where you will be able to grow.

Qualifications For The Role

• To thrive in this position, you have a university degree in journalism, communications, marketing, or a related field, along with at least eight years of experience in marketing communications – ideally in a B2B industrial environment.
• You have strong project management skills and the ability to juggle multiple initiatives simultaneously.
• You are an excellent communicator in German and a strong proficiency in English is required as well to succeed in our international business environment, capable of translating complex technical topics into engaging and accessible content.
• Your creativity and innovative thinking allow you to generate fresh ideas while maintaining consistency with brand and business line positioning.
• You are solution‑oriented, strategic, and analytical, with a strong understanding of digital marketing platforms and tools such as Salesforce and Pardot.
• Your business acumen enables you to quickly grasp ABB’s portfolio and market positioning. As a self‑starter, you are highly collaborative, a strong networker, and a dependable team player.

Benefits

• Retirement Plan
• Flexible work practices
• Learning & development offering
• Daycare subsidy for childcare under the age of 3
• Personal coaching offers

Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG

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