Channel Strategic Marketing Manager

VONQ; Regensburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global marketing company is seeking a Channel Strategic Marketing Manager in Regensburg, Germany. This role involves executing partner-led go-to-market strategies, leveraging Generative AI tools to enhance campaigns, and ensuring compliance with European regulations. Candidates should have extensive channel marketing experience and strong project management skills. The position offers significant responsibilities, including collaboration with regional teams and tracking performance metrics.

Leistungen

Mac or Microsoft equipment of your choice

20% pension contribution

Employee discounts via Bitkom

Average €20 gift card monthly

Opportunity for stock options after one year

Flexitime account for longer days

Special day off on your birthday

Special vacation day for volunteering

Qualifikationen

• 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity.
• Proven track record balancing strategic planning with tactical campaign management.
• Deep understanding of European regulatory frameworks (GDPR, NIS2).
• Experience working with regional teams to produce localized assets.
• Strong understanding of leveraging Generative AI tools.

Aufgaben

• Define and iterate a European channel go-to-market strategy.
• Develop and manage partner marketing programs including co-branded collateral.
• Organize and manage in-region subject-matter experts for compliance content.
• Orchestrate joint sales and marketing initiatives with partners.
• Provide occasional support for field-led events such as trade shows.

Kenntnisse

Generative AI Skills

Project Management Skills

Cross-Cultural Communication

Data-Driven Approach

Analytical Mindset

Jobbeschreibung

Job Description

We’re looking for a Channel Strategic Marketing Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials are used. IMPORTANT: This candidate must display strong Generative AI Skills – showing how they use the systems to brainstorm, plan, and build content for GTM programs.

Job Requirements

• 5+ years in channel marketing or partner-led GTM (marketing) roles, preferably in cybersecurity, compliance, or enterprise SaaS.
• Proven track record balancing strategic planning with tactical campaign management.
• Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
• Experience working with regional teams and external agencies to produce localized, co-branded assets.
• Strong project management skills and comfort with marketing tools
• Strong understanding of leveraging Generative AI systems and tools to support efforts
• Skills & Attributes
  • AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
  • Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
  • Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities.
  • Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
  • Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
  • Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.

Job Responsibilities

• Strategic GTM Planning
  • Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
  • Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
• Tactical Execution & Partner Enablement
  • Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
  • Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
• Regional SME Management
  • Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
  • Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
• Joint Pipeline & Performance Tracking
  • Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
  • Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
• Ad Hoc Field Event Support
  • Provide occasional support for field-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.

Job Benefits

• Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice.
• Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.
• Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers.
• Your Extra: Shop with the Edenred gift card, with an average of €20 per month.
• Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program.
• Your Flexibility: With your flexitime account, you can make up for longer days at any time.
• Your Birthday: Celebrate yourself with a special day off on your birthday.
• Your Engagement: Use a special vacation day to engage in social or environmental causes.

Jetzt bewerben

Kontakt

recruitment department
Galgenbergstraße 2A
93053 Regensburg
Tel.: 0000