Category Manager – Lifestyle and Content Creation

Razer Inc.; Hamburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Diverse workplace

Global team experience

Career growth opportunities

Zusammenfassung

Razer Inc. in Hamburg seeks a Category Manager to develop EMEA Go-to-market plans for lifestyle and content creation products. Candidates should have over 5 years of experience in product management within the consumer electronics industry.

This role involves leading cross-functional teams, preparing marketing assets, and ensuring growth strategies align with market demands. The successful candidate will possess strong communication skills and a bachelor's degree in marketing or related fields.

Qualifikationen

• Minimum of 5 years of product management and marketing experience in consumer electronics.
• Experience with PC, console, or consumer electronics sales channels.
• Strong administrative and organizational skills.

Aufgaben

• Develop and drive EMEA Go-to-market plans for product categories.
• Lead PR teams and prepare marketing assets for product launches.
• Gather market feedback to shape product planning.

Kenntnisse

Product management

Marketing plans execution

Communication

Market analysis

Ausbildung

Bachelor’s degree in marketing or related discipline

MBA

Tools

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Jobbeschreibung

## Category Manager – Lifestyle and Content CreationApplylocations: Hamburg: Amsterdam - Netherlandstime type: Full timeposted on: Posted Yesterdayjob requisition id: JR2026007505Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.## **Job Responsibilities :*** Develop and drive EMEA Go-to-market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.* Develop comprehensive product launch plan for all new launches, present to internal stakeholders and drives execution of plan at detailed level.* Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.* Prepare and coordinate the localization of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.* Develop monthly and quarterly GTM plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)* Ensure the development and execution of marketing activities within EMEA region, working closely with regional marketing team.* Function as marketing point of contact for internal stakeholders including sales, marketing team, PR, community, technical support, business development, operations, finance.* Represent growth product team at various public facing and customer events either in person or on camera.* Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.* EMEA product expert on all technical related questions related to the managed categories.* Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.* Responsible for understanding market and competitive offerings of assigned products.* Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.* Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.* Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.* EMEA Pricing / Channel analysis and strategy development in close collaboration with senior management## Pre-Requisites :* Bachelor’s degree in marketing or other related discipline or equivalent experience. MBA a plus.* Minimum of 5 years of product management and marketing experience in the consumer electronics industry; personal computer hardware; gaming furniture or console industry* Experience in business development / partner marketing is a plus* Experience developing and overseeing execution of marketing plans.* Experience with PC, console or consumer electronics sales channels, retail, direct, online and distribution.* Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.* Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.* Can work independently and to prioritize and handle multiple tasks and projects concurrently.* Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.* Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.* Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.* Fluent in EnglishRazer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.**Are you game?**### About UsAt Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “**For Gamers. By Gamers**.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. **At Razer, you won’t just witness this evolution; you’ll help drive it.**Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward **Being Phenomenal** isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.Razer is proud to be certified a **Great Place to Work** in both the United States and Singapore, and recognized as a **Singapore Top Employer** by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.**Equal Opportunity Employer**At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.