Business Unit Lead - Snacking (gn) - More Nutrition

The Quality Group; Deutschland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hours & remote work

Employee discounts

Gym subsidy

Workation

28 vacation days

Job summary

The Quality Group (TQG) is seeking a Business Unit Lead for Snacking to own the category strategy and drive growth across D2C, retail and Amazon in Germany. You will lead cross-functional teams and shape the portfolio from ideation to launch, leveraging market insights to maximize brand impact.

You will work in a fast-paced environment, shaping go-to-market plans, pricing and distribution while managing budgets and performance metrics to deliver ambitious targets.

Qualifications

• Degree in Marketing, Business Administration or related field.
• 6+ years of experience in product marketing within FMCG.
• Experience with Snacking brands and end-to-end lifecycle management.
• Thrives in a fast-paced, agile environment with ownership.
• Strong portfolio strategy, segmentation, and product positioning skills.
• Experience planning and executing go-to-market, pricing, and distribution strategies.
• Analytical mindset with comfort in market research and financial planning.
• Clear communication and collaboration across teams and levels.

Responsibilities

• Develop Snacking category strategy to reach €500m by 2028 across D2C, retail and Amazon.
• Own key Snacking categories, manage portfolio and define next-entry strategies.
• Develop go-to-market campaigns and track performance across channels.
• Collaborate closely with product development and sales to launch new products and align with brand positioning.
• Monitor market trends, consumer insights and competitive developments to identify growth opportunities.
• Drive product launch excellence with rollout plans and cross-department coordination.
• Oversee budgets, pricing models, and forecasting to support strategic decisions.

Skills

Product marketing

FMCG

Portfolio strategy

Go-to-market

Data analysis

Cross-functional collaboration

Education

Marketing degree

Master's degree advantageous

Job description

Business Unit Lead - Snacking (gn) - More Nutrition

Start: Immediately | Level: Head of | Location: Germany, remote | Type: Full time (40h/week)
Own and shape the Snacking strategy of More Nutrition, a leading brand in functional nutrition. Join one of the fastest growing FMCG brands in Germany! We are looking for an experienced product marketing expert to take end-to-end ownership of some of our key Snacking categories and their strategy. Unique opportunity to be part of the journey of growing a 1 billion brand, of which Snacking will be a major growth pillar.

Your mission

• You develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.
• You take full ownership of some of our key Snacking categories. Manage the existing portfolio and innovation pipeline and define the strategy which snacking categories we want to enter next, and how.
• You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning.
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities.
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments.
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions.

Your experience & skills

You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage

You bring 6+ years of experience in product marketing management within the FMCG industry

You have experience working on a Snacking brand

You thrive in a fast-paced, agile environment and take ownership to deliver strong results

You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond

You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques

You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution

You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning

You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brandsESNandMore Nutritionsince 2021.

ESNhas been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017,More Nutritionfocuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!