Brand Strategist - Fully Remote | Upto $150/hr

mercor; Deutschland; Remote; EUR 98,000 - 184,000; Part time

Job summary

Mercor is seeking a Marketing Expert for remote contract work. You will design grading criteria for marketing deliverables, evaluate AI-generated and human work, and provide detailed justifications for scores. The role requires leadership in brand messaging and campaign development.

Ideal candidates have 5+ years in marketing or advertising, with experience at top global agencies or major consumer brands. Excellent writing skills and meticulous attention to detail are essential.

Qualifications

• 5+ years of marketing or advertising experience.
• Background as a creative director, account lead, or brand strategist at top-tier agencies or consumer brands.
• Fluency in writing and evaluating creative briefs, campaigns, and messaging.
• Exceptional written communication skills.
• Detail-oriented and consistent.

Responsibilities

• Design precise grading criteria for marketing deliverables including briefs and brand frameworks.
• Score AI-generated and human work samples with detailed justifications for every score.
• Apply evidence-based judgment to ensure scores are reproducible and defensible.
• Incorporate structured feedback from senior reviewers and iterate quickly.
• Work independently and asynchronously to meet deadlines while improving AI model performance.

Skills

Marketing strategy

Brand positioning

Creative briefs

Written communication

Detail-oriented

Job description

About the job

Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark , General Catalyst , Peter Thiel , Adam D'Angelo , Larry Summers , and Jack Dorsey .

Position: Marketing Expert
Type: Contract
Compensation: $80–$150/hour
Location: Remote

Role Responsibilities

• Design precise, task-specific grading criteria for real-world marketing deliverables, including creative briefs, campaign concepts, and brand positioning frameworks.
• Score AI-generated and human work samples against criteria with detailed written justifications for every score.
• Apply consistent, evidence-based judgment to ensure scores are reproducible and defensible.
• Incorporate structured feedback from senior reviewers and iterate quickly on your work.
• Work independently and asynchronously to meet deadlines while improving AI model performance.

Qualifications Must-Have

• 5+ years of professional experience in marketing or advertising.
• Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies.
• Deep fluency in writing and evaluating creative briefs, campaign development, brand positioning, and messaging.
• Exceptionally strong written communication skills.
• Detail-oriented and consistent.

Preferred

• Prior experience with AI training , evaluation, or human-data projects.

Originally posted on Himalayas