Brand Manager DACH

Karo Healthcare; Düsseldorf; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Karo Healthcare in Düsseldorf is seeking a Brand Marketing specialist to translate our brand strategy into local marketing plans for the DACH region. You will drive end-to-end campaigns across pharmacy, mass-market and digital channels, and analyze market data to optimize ROI.

You will collaborate with Sales, Medical, Regulatory and agencies to ensure compliant execution, develop sales materials, manage launches and budgets, and travel 15–25% as needed. Hybrid work is available.

Qualifikationen

• 4–6 years in brand management, product marketing or channel marketing in FMCG or pharma.
• Experience in international/global environments with regional/global stakeholders.
• Hands-on campaign execution and commercial activation track record.

Aufgaben

• Translate brand strategy into local marketing plans and activation calendars for the DACH region.
• Lead end-to-end campaigns across pharmacy, mass-market and digital channels.
• Analyze market trends, consumer insights and performance data to drive ROI.
• Develop omnichannel content and activation across digital, in-store, e-commerce and CRM.
• Collaborate with Sales, Medical, Regulatory and external agencies for compliant execution.
• Create sales materials, POS tools and activation plans to support sell-in and visibility.
• Lead product launches, pack updates and lifecycle initiatives in-market.
• Manage budgets, timelines and agencies to meet investment targets.
• Contribute to customer meetings, trade events and internal planning cycles.

Kenntnisse

Brand management

Campaign execution

Analytical mindset

Project management

Cross-functional collaboration

Communication skills

Bilingual German/English

Ausbildung

University degree in Marketing, Business, Life Sciences, or related field

Jobbeschreibung

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey.

What's in it for you?

• Own and grow well-known healthcare brands across the DACH region with real market impact
• Fast-paced, hands-on environment with strong exposure to FMCG-style execution and omnichannel marketing
• International collaboration across functions and markets, driving both local and global initiatives
• Opportunities to develop your career within a rapidly expanding, acquisition-driven company
• High level of ownership, visibility, and influence on commercial success

What you'll do?

• Translate brand strategy into local marketing plans, campaigns, and activation calendars across DACH
• Drive end-to-end campaign execution across pharmacy, mass-market, and digital channels
• Analyze market trends, consumer insights, and performance data to optimize brand growth and ROI
• Develop and implement omnichannel content and activation (digital, in-store, e-commerce, CRM)
• Collaborate cross-functionally with Sales, Medical, Regulatory, and external agencies to ensure compliant execution
• Create impactful sales materials, POS tools, and customer activation plans to support sell-in and visibility
• Lead product launches, pack updates, and lifecycle initiatives, ensuring smooth market execution
• Manage budgets, timelines, and agencies, ensuring delivery on time and within investment targets
• Contribute to customer meetings, trade events, and internal planning cycles
• Ensure compliance with regulatory standards and internal processes in all marketing activities

4-6 years' experience in brand management, product marketing, or channel marketing within FMCG, consumer healthcare, pharma, or similarly fast-paced industries Experience working in an international or global organization, collaborating with regional and global stakeholders across markets Proven track record in hands-on campaign execution, product launches, and commercial activation Strong understanding of pharmacy and/or mass-market channels; e-commerce or omnichannel experience is a plus Analytical mindset with experience working with market data, KPIs, and performance tracking Excellent project management and stakeholder coordination skills in a cross-functional environment Strong communication skills with the ability to translate strategy into actionable plans and materials Proactive, structured, and solution-oriented, with a "get-things-done" attitude University degree in Marketing, Business, Life Sciences, or a related field Business fluent in German and English Willingness to travel approximately 15-25% across the DACH region Opportunity to create, grow, and encourage Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions Flexible schedule, hybrid model with the primary work place in the office, and life-work balance Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry Very positive work environment in a dynamic, international, and motivated team Start-up spirit while being a part of the large international organization with strong values