DACH Brand Manager

Abacus Medicine Group; Berlin; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Abacus Medicine Pharmaceuticals seeks a DACH Brand Manager to own marketing strategy and execution across Germany, Austria, and Switzerland. You will translate global brand plans into local campaigns, drive lifecycle activities, and support product launches like Cardioplexol in the DACH region.

You will partner with Sales, Medical Affairs, Regulatory, and Global Marketing to accelerate adoption, craft value propositions from data, and ensure compliant, effective marketing programs across the

Qualifikationen

• Bachelor's or Master's in Marketing, Business, Life Sciences, Pharmacy, or related field.
• 5–8 years in pharma/medical device marketing, preferably hospital or specialty care.
• Experience with product launches and commercial execution within the DACH region.
• Experience interpreting market and sales data to generate actionable insights.
• Strong strategic and operational marketing capabilities.
• Ability to translate scientific/clinical data into customer value propositions.
• Strong collaboration and communication across commercial, medical, and global functions.
• Fluency in German and English, both written and spoken.

Aufgaben

• Develop and execute the DACH marketing strategy and annual plan in line with global brand objectives.
• Adapt global positioning and campaigns to local market needs while preserving brand consistency.
• Identify market opportunities, customer insights, and growth initiatives to boost commercial performance.
• Support product launches and lifecycle management across the DACH region.
• Plan and run multichannel campaigns targeting key healthcare stakeholders.
• Localize promotional materials, digital content, and customer engagement tools.
• Ensure activities comply with local regulations and internal requirements.
• Monitor campaign performance and optimize activities continuously.
• Analyze market trends, competition, and business performance to drive insights.
• Lead congresses, workshops, and educational events aligned with global strategy.
• Support sales with training materials, product messaging, and customer tools.
• Manage external agencies and vendors to deliver high-quality marketing programmes.

Kenntnisse

DACH marketing strategy

Multichannel marketing

Campaign execution

Market insights & data

Cross-functional collaboration

German & English fluency

Product launches

Ausbildung

Marketing, Business, Life Sciences, Pharmacy degree

Jobbeschreibung

Ready to shape marketing across the DACH region? Join Abacus Medicine Pharmaceuticals as DACH Brand Manager and turn global brand strategy into local impact, supporting Cardioplexol and future launches across the region.

Drive meaningful change

We are looking for a DACH Brand Manager to join our Pharmaceuticals commercial organization. This is a unique opportunity to take full ownership of marketing strategy and execution across Germany, Austria, and Switzerland, helping shape the commercial success of our pharmaceutical portfolio in one of Europe’s most important healthcare markets.

Initially, your focus will be on Cardioplexol, with the opportunity to expand your responsibilities to additional products and future launches as our portfolio grows.

As the dedicated brand lead for the DACH region, you will bring global brand strategies to life through locally relevant marketing initiatives, driving planning, campaign execution, and customer engagement across the full marketing lifecycle. In close collaboration with internal and external stakeholders, you will help accelerate product adoption and strengthen brand performance across the DACH region.

Your Main Responsibilities Include

• Develop and execute the DACH marketing strategy and annual plan in alignment with global brand objectives and local commercial priorities.
• Adapt global positioning, messaging, and campaigns to local market needs while ensuring brand consistency.
• Identify market opportunities, customer insights, and growth initiatives to optimize commercial performance.
• Support product launches and lifecycle management activities across the DACH region.
• Plan and execute multichannel marketing campaigns targeting key healthcare stakeholders.
• Develop and localize promotional materials, digital content, educational resources, and customer engagement tools.
• Ensure marketing activities and materials comply with local regulations and internal requirements.
• Monitor campaign performance and continuously optimize marketing activities.
• Analyze market trends, competitive dynamics, customer needs, and business performance to generate actionable insights.
• Lead the planning and execution of congresses, workshops, symposia, and educational events in alignment with global strategy.
• Support sales teams with training materials, product messaging, competitive positioning, and customer-facing tools.
• Manage external agencies and vendors to deliver high-quality marketing programmes.

Your Profile

• A Bachelor's or Master's degree in Marketing, Business, Life Sciences, Pharmacy, or a related field.
• 5-8 years of experience in pharmaceutical or medical device marketing, preferably within hospital or specialty care.
• Experience with product launches and commercial execution within the DACH region.
• Experience interpreting market and sales data to generate actionable insights.
• Strong strategic and operational marketing capabilities.
• The ability to translate scientific and clinical data into relevant customer value propositions.
• Strong collaboration and communication skills across commercial, medical, and global functions.
• Fluency in German and English, both written and spoken.

Be part of an international community of people who care

You will be part of the DACH Commercial Organization and report to the Country Manager DACH. The role works closely with colleagues across Global Marketing, Sales Leadership, Key Account Managers, Medical Affairs, Market Access, Commercial Excellence, Regulatory, Quality, external agencies, and Key Opinion Leaders.

As part of our growing Pharma division, you will help shape future portfolio growth and launches while contributing to the continued development of our commercial organization across the DACH region. You will join a dynamic and entrepreneurial international environment where collaboration, ownership, innovation, and business impact are central to how we work.

If you have any further questions about the role, please do not hesitate to contact the Talent Acquisition Partner, Victor, at [e-mail].

Would you like to know more about us?

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Moving Healthcare. Moving You.

In Abacus Medicine Group, you'll experience the power of Moving Healthcare. With our change mindset, we're moving the industry and improving healthcare as we broaden access to medicine.

But it's not just about moving healthcare, it's about Moving You. You'll be part of a caring community of around 2,000 people across the World. With us, you will be valued, empowered, and have a direct impact on driving change. Let's access the future of medicine and make a difference together. Your move.