Brand Manager (all genders)(EN)

Contabo; Deutschland; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Remote/hybrid options

EU workation

Wellness program

Corporate benefits program

Vacation days (30+)

Volunteer day

Creative freedom

Job summary

Contabo is seeking a Brand Manager to lead the brand across all customer touchpoints from website to API docs. You will manage the branding agency, shape messaging for product lines, and ensure cohesive rollout with strong stakeholder collaboration.

You will track brand performance, maintain localization across markets in EU, US, LATAM, and report to the Head of Creative Marketing in the CMO organization. This role requires remote-first work within Germany with hybrid or on-site options.

Qualifications

• Proven experience developing brand strategy and identity—from brief to delivery.
• Experience managing external agency relationships end-to-end (briefings, feedback, sign-offs).
• Familiarity with B2B/B2C tech audiences, especially developers and infrastructure engineers.
• Strong project management across cross-functional teams and milestones.
• 5+ years in brand management or brand strategy in B2B tech, SaaS, cloud infra, or developer products.
• English C1/C2 and German B2+ are valued.

Responsibilities

• Lead and own the brand rollout across website, product UI, API docs, email, paid media, and social.
• Manage branding agency end-to-end: briefings, feedback, milestones, sign-offs.
• Develop messaging architecture and tone of voice for product lines and brand guidelines.
• Quality-control content output from internal and external contributors; ensure consistency.
• Set up brand tracking (Peec.ai, GA4, sentiment, Share of Voice) and report to Head of Creative Marketing and CMO.

Skills

Brand strategy

Agency management

B2B/B2C tech audiences

Cross-functional PM

Brand management experience

English/German language

Tools

Peec.ai

Brand24

GA4

Figma

Confluence/Jira

CMS

Job description

YOUR CREATIVE FIELD

We are looking for a full-time, permanent Brand Manager (all genders) to start as soon as possible. We live remote-first within Germany, but you have the freedom to choose whether you want to work hybrid or completely on-site due to your proximity to one of our locations.

As our new Brand Manager, you'll have responsibility of one of the most impactful projects currently running at Contabo: our brand. With 250,000+ customers worldwide and a strong reputation in developer and infrastructure communities, we're now transitioning from a VPS-focused positioning toward becoming Europe's AI Cloud Inference Provider.

The groundwork is done: strategy set, agency engaged, direction clear. What we need now is someone who takes ownership of the execution. That means running the agency relationship, driving the messaging architecture for both product identities, and making sure the rollout actually happens - across the website, product UI, API docs, email, paid, social. All of it and consistently.

You'll manage the branding agency end-to-end briefings, feedback rounds, milestone tracking, sign-offs and develop the messaging architecture and tone of voice for both product lines. That includes creating brand guidelines, design tokens, and all the rollout-ready assets that come with it. From there, you drive the actual rollout across every customer-facing touchpoint: website, product UI, API docs, email, paid media, social.

You brief and quality-control content output from internal and external contributors, keep the PR story pipeline moving together with our PR Manager, and set up brand tracking across Peec.ai, GA4, sentiment, and Share of Voice - reporting results directly to the Head of Creative Marketing and the CMO. As we continue to expand into EU, US, and LATAM markets, you're also the one making sure brand consistency and localization stay on track.

You'll report directly to the Head of Creative Marketing in the CMO organization and work closely with Product, Support, SEO/GAIO, and PR - without having direct authority over those teams. Strong stakeholder management is therefore a core part of making this work.

WHAT CONVINCES US

Your personality, paired with:

Must have:

• Proven experience developing brand strategy and identity - verbal and visual - from brief through to delivery
• Track record managing external agency relationships end-to-end (briefings, feedback rounds, sign-offs)
• Real familiarity with B2B / B2C tech audiences, particularly developers and infrastructure engineers - not surface-level, but you know how they think and what they dismiss immediately
• Project management across cross-functional teams: milestone tracking, stakeholder alignment, the coordination that doesn't show up in the final deck but determines whether the final deck ever gets implemented
• 5+ years in brand management or brand strategy, with meaningful time in B2B tech, SaaS, cloud infrastructure, or developer-focused products
• English C1/C2 (working language) and German B2+, other EU languages are a plus

Should have:

• Experience with brand tracking and measurement – sentiment, Share of Voice, brand recall surveys; you've used data to make a concrete decision, not just reported it
• Hands-on with tools like Peec.ai or Brand24, GA4, Figma, Confluence/Jira, and at least one CMS
• AI usage fluency

Nice to have:

• SEO and content strategy fundamentals; understanding of GAIO/LLM visibility is a real advantage here
• Experience in a PE-backed or VC-backed environment where ownership is high and process guardrails are limited
• Spanish or Portuguese

We know that you may not currently meet all the requirements. But if you come to us with the right amount of commitment and enthusiasm, we can take off together and make a big difference.

AWESOME PROSPECTS

At Contabo, we are constantly evolving. Our growth creates space for new ideas, ownership, and real impact for people who want to make a difference.

What defines us is trust, direct communication, and an open feedback culture. We believe the best solutions are built together and that everyone has the opportunity to contribute, grow, and leave their own footprint.

Additionally, we offer:

• Work the way that fits your life – Remote or hybrid with flexible hours for a healthy work-life balance and the same technical equipment at home as in the office
• Experience real freedom – Workation across the EU and in our summer office in Mallorca
• Stay active and healthy – Access to EGYM Wellpass and thousands of fitness and wellness facilities
• Enjoy exclusive perks – Attractive discounts on many products and services through our corporate benefits program
• Recharge your energy – 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve
• Give back – An extra day off to get involved in social activities through our Volunteer Day
• Make an impact – Take ownership and bring your ideas to life with real creative freedom
• Keep growing – Individual professional and personal development opportunities in an innovative tech environment
• Feel comfortable where you work – Modern, conveniently located offices across our European locations
• Be part of a diverse team – Work in an international environment shaped by diversity
• Create lasting memories – Company events and team activities you won’t forget

HOW TO REACH US

If you have any questions, you can reach out to Lisa by email at [e-mail].

ABOUT US

Contabo - High-quality Cloud Hosting Made in Germany!

As a leading infrastructure service provider in the field of cloud instances and dedicated servers, we have stood for first-class quality, reliability and favorable prices since our foundation in Munich in 2003. Meanwhile, more than 300,000 customers in over 190 countries trust our services.

We specialize in providing German quality to users worldwide, focusing on the stability and security of our data centers, the optimization of internal processes, and excellent customer support.

Become a part of our future-oriented company, which plays a significant role in the development of digital cloud hosting, and support us with your ideas and commitment.