Brand Manager (all genders)

Contabo; Deutschland; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Remote or hybrid work

Workation in EU/Mallorca

Wellness benefits

Corporate discounts

30 days vacation + holidays off Christ

Volunteer day

Ownership and impact

Zusammenfassung

Contabo is seeking a full-time Brand Manager (all genders) to own the brand execution across website, product UI, API docs, email, paid media and social. You will lead agency relationships, develop messaging architecture, and ensure rollout at scale from strategy to live assets.

English is your working language, German is a plus, and you’ll drive localization as Contabo expands in EU, US, and LATAM. You will report to the Head of Creative Marketing in the CMO organization and collaborate with

Qualifikationen

• Proven experience developing brand strategy and identity from brief to delivery.
• Experience managing external agency relationships end-to-end.
• Strong familiarity with B2B/B2C tech audiences.
• 5+ years in brand management or brand strategy.
• Proficient in English (C1/C2) and German (B2+) working language.
• Hands-on with tools like GA4, Figma, Brand24, Peec.ai, Jira/Confluence, CMS.

Aufgaben

• Own execution of brand rollout across all touchpoints.
• Manage branding agency end-to-end (briefings, feedback rounds, sign-offs).
• Develop messaging architecture and tone of voice for both product lines.
• Create brand guidelines, design tokens, and rollout-ready assets.
• Drive rollout across website, product UI, API docs, email, paid media, social.
• Set up brand tracking and report results to Head of Creative Marketing and CMO.
• Ensure brand consistency and localization for EU, US, and LATAM.

Kenntnisse

Brand strategy

Agency management

B2B/B2C tech

Cross-functional PM

Brand leadership exp

English/German proficiency

Tools

Peec.ai

Brand24

GA4

Figma

Confluence/Jira

CMS

Jobbeschreibung

Your creative field

We are looking for a full-time, permanent Brand Manager (all genders) to start as soon as possible . We live remote-first within Germany , but you have the freedom to choose whether you want to work hybrid or completely on-site due to your proximity to one of our locations.

As our new Brand Manager, you'll have responsibility of one of the most impactful projects currently running at Contabo: our brand. With 250,000+ customers worldwide and a strong reputation in developer and infrastructure communities, we're now transitioning from a VPS-focused positioning toward becoming Europe's AI Cloud Inference Provider.

The groundwork is done: strategy set, agency engaged, direction clear. What we need now is someone who takes ownership of the execution. That means running the agency relationship, driving the messaging architecture for both product identities, and making sure the rollout actually happens - across the website, product UI, API docs, email, paid, social. All of it and consistently.

You'll manage the branding agency end-to-end briefings, feedback rounds, milestone tracking, sign-offs and develop the messaging architecture and tone of voice for both product lines. That includes creating brand guidelines, design tokens, and all the rollout-ready assets that come with it. From there, you drive the actual rollout across every customer-facing touchpoint: website, product UI, API docs, email, paid media, social.

You brief and quality-control content output from internal and external contributors, keep the PR story pipeline moving together with our PR Manager, and set up brand tracking across Peec.ai, GA4, sentiment, and Share of Voice - reporting results directly to the Head of Creative Marketing and the CMO. As we continue to expand into EU, US, and LATAM markets, you're also the one making sure brand consistency and localization stay on track.

You'll report directly to the Head of Creative Marketing in the CMO organization and work closely with Product, Support, SEO/GAIO, and PR - without having direct authority over those teams. Strong stakeholder management is therefore a core part of making this work.

What convinces us

Your personality, paired with:

• Proven experience developing brand strategy and identity - verbal and visual - from brief through to delivery


• Track record managing external agency relationships end-to-end (briefings, feedback rounds, sign-offs)


• Real familiarity with B2B / B2C tech audiences, particularly developers and infrastructure engineers - not surface-level, but you know how they think and what they dismiss immediately


• Project management across cross-functional teams: milestone tracking, stakeholder alignment, the coordination that doesn't show up in the final deck but determines whether the final deck ever gets implemented


• 5+ years in brand management or brand strategy, with meaningful time in B2B tech, SaaS, cloud infrastructure, or developer-focused products


• English C1/C2 (working language) and German B2+, other EU languages are a plus

Should have:

• Experience with brand tracking and measurement – sentiment, Share of Voice, brand recall surveys; you've used data to make a concrete decision, not just reported it


• Hands-on with tools like Peec.ai or Brand24, GA4, Figma, Confluence/Jira, and at least one CMS


• AI usage fluency

Nice to have:

• SEO and content strategy fundamentals; understanding of GAIO/LLM visibility is a real advantage here


• Experience in a PE-backed or VC-backed environment where ownership is high and process guardrails are limited


• Spanish or Portuguese

We know that you may not currently meet all the requirements. But if you come to us with the right amount of commitment and enthusiasm, we can take off together and make a big difference.

Awesome Prospects

At Contabo, we are constantly evolving. Our growth creates space for new ideas, ownership, and real impact for people who want to make a difference. What defines us is trust, direct communication, and an open feedback culture. We believe the best solutions are built together and that everyone has the opportunity to contribute, grow, and leave their own footprint.

Additionally, we offer:

• Work the way that fits your life – Remote or hybrid with flexible hours for a healthy work-life balance and the same technical equipment at home as in the office


• Experience real freedom – Workation across the EU and in our summer office in Mallorca


• Stay active and healthy – Access to EGYM Wellpass and thousands of fitness and wellness facilities


• Enjoy exclusive perks – Attractive discounts on many products and services through our corporate benefits program


• Recharge your energy – 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve


• Give back – An extra day off to get involved in social activities through our Volunteer Day


• Make an impact – Take ownership and bring your ideas to life with real …