Brand & Communications Lead, B2B SaaS

Jobtailor; Berlin; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Mika is seeking a senior brand creative to own copywriting and visual design, shaping Mika’s identity across ads, landing pages, website, social, video, decks and events.

You will recruit, brief and evaluate freelance contributors, drive brand identity refresh across product surfaces, and collaborate directly with founders to grow the brand function over time. Proficiency in German (C2) and English (B2+) is required.

Qualifikationen

• German language at C2 or higher is required.
• English at B2 or above is required.
• Proven copywriting and visual design experience for brand identity.
• Experience recruiting freelance creatives.
• Strong fundamentals in type, layout, hierarchy and restraint.
• Portfolio showing copywriting and design for the same piece.
• Experience with brand refresh implementations and Webflow is a plus.

Aufgaben

• Lead brand identity projects and maintain consistency across channels.
• Recruit, brief and evaluate freelance creatives.
• Create copy and visuals that fit the brand voice.
• Oversee brand identity refresh across product surfaces.
• Collaborate directly with founders and grow the brand function.

Kenntnisse

Copywriting

Visual Design

Brand Identity

Freelance Recruit

German Proficiency

English Proficiency

Critiquing Copy

Judgment

Collaboration

Tools

Webflow

AI Tools

Motion Design

Video Production

Content Creation

Jobbeschreibung

• Own how mika sounds and looks across ads, landing pages, website, social, video, decks and events
• Write headlines, ad copy, page copy and campaign concepts
• Create the visuals supporting written campaigns and content
• Make bookkeeping, finance and annual accounts feel approachable and engaging
• Maintain the quality standard for all company-published work, including externally produced work
• Build components, templates and copy patterns to systematize quality
• Recruit, brief and evaluate freelance creative contributors
• Own mika’s visual identity refresh across the brand and product surfaces
• Decide what is published and why
• Work directly with founders and grow the brand function over time

Requirements

• AI-native, with Claude or an equivalent as a daily sparring partner
• Able to judge AI outputs and select the right one
• Ability to write copy and create visuals
• Solid fundamentals in type, layout, hierarchy and restraint
• Ability to create a human, personable brand voice
• Experience making a dry or technical subject feel good
• Experience with both brand work and performance work
• Network of freelancers across motion, design, illustration, video and content is a strong plus
• Ability to critique copy and layout on the spot
• Senior-level judgment; able to work without detailed briefing
• German at C2 or above is required
• English at B2 or above is required
• Portfolio demonstrating copywriting and design of the same piece
• Rebrand or identity refresh implementation, motion/video, product/UX design, relevant trust-based industry experience, and Webflow are nice to have

Core Competencies

Demonstrates expertise in copywriting and visual design, with a strong ability to create engaging content that resonates with audiences. Proficient in managing brand identity and collaborating with freelance creatives to enhance brand presence across various platforms.

Highest-signal resume keywords

• Copywriting
• Visual Design
• Brand Identity Management
• Freelance Contributor Recruitment
• German Language Proficiency (C2)

ATS Optimization Keywords

Hard Skills

• Copywriting
• Visual Design
• Type Fundamentals
• Layout Fundamentals
• Hierarchy Fundamentals
• Brand Work Experience
• Performance Work Experience
• Critiquing Copy
• Rebrand Implementation
• Portfolio Development

Soft Skills

• Judgment
• Creativity
• Collaboration
• Communication
• Personable Brand Voice

Industry Keywords

• Brand Identity
• Creative Contributors
• Engaging Content
• Trust-Based Industry Experience
• Human-Centric Design

Tools & Technologies

• Webflow
• AI Tools (Claude or Equivalent)
• Motion Design
• Video Production
• Content Creation