B2C Growth & Engagement Marketing Manager (f/m/x)

Temedica; München; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

150€ monthly subsidy

Hybrid work policy (Germany)

Company off-sites

Job summary

Temedica is seeking a data-driven marketer to own the full B2C funnel from acquisition through activation to long-term engagement. You will manage paid media across Google Ads, Meta, and programmatic channels while growing organic acquisition and ASO.

You’ll design attribution, craft CRM journeys in Customer.io, and align product onboarding with lifecycle engagement. You will report to Marketing, collaborating with Product, Analytics, and Engineering to optimize the acquisition-to-engagement

Qualifications

• Several years of proven experience in B2C acquisition / growth for digital products or apps, including hands on work with paid engines, attribution modeling, and structured tactic testing.
• Working understanding of organic growth channels (ASO, organic social, community) alongside paid.
• Experience in engagement or lifecycle marketing, including how engagement plays out inside a product itself, not only through outbound CRM messaging.
• Strong analytical and systems thinking, with a track record of automating recurring reporting and connecting fragmented data sources.
• Comfort owning a funnel end to end (acquisition through activation through retention)
• Fluent in English and German

Responsibilities

• Own paid acquisition strategy and execution across app marketing channels, including Google Ads, Meta, and other performance channels, plus offline where relevant
• Manage acquisition budget across channels with performance-based reallocations
• Build, run, and interpret attribution models to understand drivers of quality users
• Design and run structured tactic tests with clear hypotheses and read outs
• Grow organic acquisition alongside paid, including ASO, organic social, and partner channels
• Set up dashboards connecting spend to downstream engagement, activation, and retention
• Stay close to platform changes and adjust strategy proactively
• Own lifecycle and engagement strategy for users inside the product: onboarding, activation, re-engagement, and win back
• Build CRM journeys across push, in-app, and email, segmented by behavior and lifecycle stage
• Link acquisition and engagement so channel intent informs post-acquisition engagement
• Collaborate with Product to shape onboarding flows and feature nudges
• Define and track activation/retention metrics and interpret declines as signals for acquisition/product teams
• Bring systems thinking to connect data across tools and push for automation
• Identify tooling or data gaps and fix them with Analytics and Engineering

Skills

B2C growth

Paid media

Attribution modeling

Lifecycle marketing

Analytics

English & German

Tools

Customer.io

Adjust

Segment

Job description

We are looking for someone to own the full B2C funnel: from acquisition through activation into long term engagement, inside our digital health apps.

This is not a role split between two disciplines working side by side. It is one person who understands how acquisition strategy and engagement strategy connect, and who can move fluidly between paid media performance and lifecycle marketing inside the product. You will decide where budget goes, why it goes there, and what happens to the user after they arrive.

This role reports into the Marketing team, working closely with Product, Analytics, and Engineering on the acquisition-to-engagement pipeline.

Your Role with us

Acquisition

• Own paid acquisition strategy and execution across app marketing channels, including Google Ads, Meta, and other performance and programmatic channels, plus offline and OOH where relevant
• Manage acquisition budget across channels, reallocating based on performance rather than habit
• Build, run, and interpret attribution models (we work with a Segment based, source of truth attribution stack across Adjust, Google Ads, Meta, and web) to understand what is actually driving quality users, not just volume
• Design and run structured tactic tests: creative variants, audience segments, bidding strategies, and new channel pilots, with clear hypotheses and read outs
• Grow organic acquisition alongside paid, including ASO, organic social, and partner or community channels
• Set up and monitor dashboards and reporting that connect spend to downstream engagement, activation, and retention outcomes, not just installs or CPI
• Stay close to platform changes (iOS privacy rules, attribution windows, algorithm shifts) and adjust strategy before they become a problem

Engagement

• Own lifecycle and engagement strategy for users once they are inside the product: onboarding, activation, re engagement, and win back
• Build and manage CRM journeys (we use Customer.io) across push, in app, and email, segmented by behavior and lifecycle stage
• Build the connective tissue between acquisition and engagement, so a user’s channel, campaign, and intent at the point of acquisition inform how they are engaged afterward, rather than starting the relationship from zero
• Work closely with Product to understand and shape how engagement mechanics live inside the app itself: onboarding flows, feature nudges, habit loops, not only outbound messaging
• Define and track activation and retention metrics (activation rate, retention, churn) and treat drops in these as acquisition and product signals, not just CRM problems

Systems and Automation

• Bring strong systems thinking to how acquisition and engagement data connect across tools, aiming for automation over manual reporting wherever possible
• Identify where tooling, tracking, or process gaps are slowing the team down (broken attribution, manual reporting, disconnected data) and fix them, working with Analytics and Engineering where needed
• Keep the acquisition to engagement data pipeline reliable and self serve, so decisions do not depend on ad hoc pulls

What you bring to the table

Must have

• Several years of proven experience in B2C acquisition / growth for digital products or apps, including hands on work with paid engines, attribution modeling, and structured tactic testing
• Working understanding of organic growth channels (ASO, organic social, community) alongside paid
• Experience in engagement or lifecycle marketing, including how engagement plays out inside a product itself, not only through outbound CRM messaging
• Strong analytical and systems thinking, with a track record of automating recurring reporting and connecting fragmented data sources
• Comfort owning a funnel end to end (acquisition through activation through retention) rather than one stage of it
• Fluent in English and German

Nice to have

• Experience in industries beyond app & healthcare and lifestyle, such as ecommerce or travel, where acquisition and engagement practices tend to be more mature and can bring fresh thinking to health tech
• Hands on experience with tools such as Customer.io, Adjust, or comparable CDP and attribution platforms
• Experience working in a scale up or fast changing team structure, where priorities and org setup shift as the business grows
• Experience with internationalization: running acquisition and engagement across multiple markets and languages, and adapting strategy for diverse target groups rather than a single default audience
• Experience operating in a regulated industry (healthcare, finance, or similar), where compliance, data privacy, and messaging constraints shape how campaigns and CRM journeys can be built

What we bring to the table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient - so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally! You want more? There are a bunch of things that Temedica offers its employees - and we're talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there's much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, Kindergarden subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
• Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We're talking 4 days per month here - cool?
• Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

We are happy to tell you more about our benefits and way of working at Temedica in a first call!

You are looking for an exciting challenge within digital health? We are looking forward to your application!