B2B Performance Marketing Manager (m/f/d)

Statista GmbH; Hamburg; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work & flex-time

Work from abroad up to 30 days a year

International team and social events

Career & training opportunities

Subsidized urban mobility

Mental health support with OpenUp

Job summary

Statista GmbH in Hamburg is seeking an experienced manager to own performance marketing channels, primarily Google Ads and LinkedIn, and to build automation workflows using AI tools.

You will analyze performance data with GA4, Salesforce and PowerBI, and collaborate with product marketing, content and design teams to drive high-quality demand and growth through strategic campaigns.

Qualifications

• 4+ years of hands-on demand generation experience, with 2+ years in B2B (SaaS/Tech).
• Strong proficiency with Google Ads and analytics tools (GA4).
• Hands-on experience with marketing automation platforms and AI tools.
• Analytical mindset; able to extract insights from data to drive decisions.
• Ability to work independently and manage competing priorities.
• Builder mindset to own processes and drive improvements.
• Fluent English language skills.

Responsibilities

• Manage and optimize Google Ads and LinkedIn campaigns with continuous refinement.
• Build automated marketing workflows and AI-driven integrations.
• Set up analytics dashboards using GA4, Salesforce and PowerBI.
• Create or manage landing pages and ad copy with product marketing, content and design.
• Contribute to campaign planning, budgeting and channel experimentation.
• Stay updated on platform changes and automation opportunities.
• Monitor and report CPC, CPL, CAC, ROAS and pipeline contribution.
• Collaborate with Sales, Content, Design and Product Marketing to drive demand.
• Identify new growth opportunities and improve paid strategy.

Skills

Demand generation

Paid campaigns management

Analytical mindset

Independent work

Builder mindset

Fluent English

Tools

Google Ads

GA4

Salesforce

Power BI

Marketing automation

AI tools

Job description

At Statista, we're all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters - keep writing it as part of our team.

Are you ready to join us?

We're looking for an experienced manager to join our team. You'll own our performance marketing channels, primarily Google Ads and Linkedin, while building automation workflows that free us up to focus on strategy and creative. You'll be a well-rounded marketer who can wear multiple hats: managing paid campaigns, building marketing automations with AI tools, analyzing performance data, and handling other marketing tasks as they arise.

Responsibilities

• Manage and optimize our Google Ads and LinkedIn campaigns, driving performance through A/B testing, bid management, and continuous campaign refinement
• Build automated marketing workflows and integrations using AI tools to streamline lead management, nurturing, and reporting
• Set up and interpret analytics dashboards using GA4,Salesforce and PowerBI reporting while tracking key metrics and converting data into actionable insights to guide strategy
• Create or manage landing pages, ad copy and other marketing assets in collaboration with our product marketing, content and design teams as needed
• Contribute to broader marketing initiatives like campaign planning, budget forecasting, and channel experimentation
• Stay current with platform updates (Google Ads, LinkedIn and GA4) and emerging automation opportunities to keep our tech stack efficient
• Monitor, analyze, and report on key performance metrics (CPC, CPL, CAC, ROAS, pipeline contribution)
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
• Identify new growth opportunities and continuously improve our paid acquisition strategy

Requirements

• 4+ years of hands-on experience, with demonstrable success in demand generation, managing paid campaigns. Out of these, at least 2 years in B2B (ideally SaaS / Tech)
• Strong proficiency with Google Ads and analytics tools (GA4 or similar)
• Hands-on experience with setting up marketing automation platforms and comfort working with AI tools
• Analytical mindset, you can extract insights from data and use them to make decisions
• Ability to work independently and manage competing priorities
• A builder mindset, which enables you to own the processes and act independently
• Fluent English language skills

Nice-to-have

• Experience with Braze or similar CRM platforms
• Salesforce experience
• German language skills

What we offer

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

• Work from abroad up to 30 calendar days a year
• Hybrid work and flex-time
• International team and social events
• Subsidized urban mobility and access to fitness and wellness options
• Free access to Langdock and all its amazing functionalities
• Career & training opportunities
• Attractive locations and modern offices
• Mental health support with OpenUp

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.