B2B Marketing Manager

Visa; Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Visa is seeking an Experienced B2B Marketing Manager to develop and execute demand‑generation and ABM programs in Central Europe, collaborating with Sales, Product, and Commercial teams. You’ll drive campaigns across the DACH region and the Netherlands, strengthening leadership in commercial payments and money movement.

You’ll work with cross-functional teams to deliver integrated initiatives, design nurture programs, and accelerate growth through strategic account-based marketing and thought

Qualifikationen

• Bachelor’s degree in business or marketing; MBA preferred.
• 6+ years of B2B Marketing experience driving demand and revenue growth.
• Expertise in campaign management, ABM, and event marketing.
• Strong analytical skills with data-driven decision making.
• Excellent communication and stakeholder management.
• Fluency in German and English.

Aufgaben

• Develop and execute B2B marketing strategies to differentiate offerings and drive measurable outcomes.
• Conduct competitive analyses to understand buying behaviors and opportunities.
• Design and optimize campaign frameworks and media strategies across Central Europe.
• Execute nurture programs to improve conversion from leads to opportunities and drive lead generation.
• Lead ABM strategies with sales and client teams to accelerate growth.
• Create and roll out case studies to showcase client success.
• Lead participation in priority industry events with aligned messaging.
• Measure program performance and provide actionable insights for decision-making.
• Handover leads to sales with efficient tracking and reporting.
• Manage marketing budget and partnerships to optimize investments.
• Collaborate cross-functionally with Sales, Product, and Agencies.

Kenntnisse

B2B Marketing

Campaign management

ABM

Event marketing

Analytics

Stakeholder management

German language

English language

Ausbildung

Bachelor's degree in business or marketing

MBA preferred

Tools

Salesforce

Marketo

Eloqua

AEM

Google Analytics

Jobbeschreibung

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Experienced B2B Marketing Manager who develops and executes demand‑generation and account‑based marketing programs to strengthen Visa’s leadership in commercial payments, money movement and emerging verticals. Being part of the B2B and Product Marketing Team in Central Europe (DACH and the Netherlands), working closely with Sales, Product and Commercial teams, the role delivers integrated initiatives across the cluster.

Key Responsibilities

• Develop and execute B2B marketing strategies that differentiate our offerings and deliver measurable outcomes.
• Conduct competitive and key customers analysis, to understand buying behaviours, challenges, and opportunities. Use these insights to develop effective B2B marketing campaigns that engage our key audiences and drive action.
• Design and optimize campaign creative frameworks, and media strategies to drive awareness, understanding, and demand generation with targeted customers across Central Europe
• Execute impactful nurture programs to improve conversion rates from leads to opportunities. Develop our digital content and site development to optimize client engagement and lead generation across multiple channels.
• Execute thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase our expertise and value to customers.
• Develop and execute targeted Account-Based-Marketing (ABM) strategies, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
• Accelerate the creation and rollout of case studies, ensuring a consistent, compelling approach to showcasing client success.
• Lead Visa participation in priority industry and Visa-owned events, ensuring aligned brand/product messaging and maximum engagement with target audiences.
• Measure program performance, optimize campaigns in real‑time, and provide actionable insights that guide decision‑making.
• Perform granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Control marketing budget for your customer segment, including managing strategic partners, approving production costs, and planning campaigns to optimize investments.
• Drive cross‑functional collaboration and stakeholder management, building strong partnerships with Sales, Product, Regional Marketing, and external agencies to ensure seamless execution.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

• Bachelor’s degree in business or marketing; MBA preferred.
• 6+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in campaign management, account‑based marketing, and event marketing.
• Strong analytical skills with experience in marketing performance reporting and data‑driven decision making.
• Strong planning, organizational and problem‑solving skills
• Financial and analytical acumen
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics)
• Excellent written and verbal communication skills, with the ability to influence and inspire cross‑functional teams.
• Demonstrable experience managing relationships with partners, suppliers, and vendors.
• Fluency in German and English is required

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.