B2B Campaign Specialist (m/w/d)

Forterro │ FR; München; Hybrid; EUR 46,000 - 60,000; Full time

Job summary

Forterro in Munich is seeking a B2B Campaign Specialist to drive marketing campaigns for the DACH region across Myfactory and Proffix ERP brands. You will execute email campaigns, webinars, events and marketing automation working with senior stakeholders to grow leads and revenue.

The role requires hands-on campaign delivery, data-driven optimization and collaboration with Marketing, Sales and BDR teams. Hybrid work from Munich office with occasional travel may be required.

Qualifications

• 2-4 years in campaign marketing or demand generation.
• Hands-on with marketing automation and HubSpot.
• Experience supporting webinars, events or campaigns.
• Fluent German and English.

Responsibilities

• Build, launch and optimise marketing campaigns using HubSpot.
• Create and schedule email campaigns.
• Support webinars, events, and campaigns.
• Collaborate with BDR and Sales for lead follow-up.
• Monitor performance and prepare reports.
• Maintain dashboards and campaign databases.

Skills

HubSpot

Campaign management

B2B marketing

German fluent

English fluent

Tools

HubSpot

Job description

B2B Campaign Specialist (m/w/d)

Department: Marketing

Employment Type: Permanent

Location: Germany, München

Description

Join us in helping drive growth across the DACH region

We are looking for a B2B Campaign Specialist to join us in our Munich location to support marketing activities in DACH for Myfactory and Proffix , two ERP software businesses within the Forterro group. Our solutions help small and medium-sized manufacturing, distribution and service organisations manage their operations, finances, production and business processes more effectively.

This is a hands‑on marketing role focused on campaign delivery and execution. Working alongside senior marketing stakeholders, you will help bring campaigns to life through email marketing, webinars, events, marketing automation and lead management activities.

If you enjoy building campaigns, working with marketing technology and seeing your work contribute directly to business growth, we'd love to hear from you.

Responsibilities

• Build, launch and optimise marketing campaigns using HubSpot and other marketing tools.
• Create and schedule email campaigns.
• Build and maintain landing pages, forms and campaign assets.
• Support the delivery of webinars, online events and in‑person events.
• Manage campaign timelines and coordinate campaign activity.
• Create and maintain target audience lists and campaign databases.
• Work closely with BDR and Sales teams to ensure timely lead follow‑up.
• Monitor campaign performance and prepare regular campaign reports.
• Maintain campaign tracking and marketing dashboards.
• Support the day‑to‑day administration of marketing automation systems.
• Help improve campaign effectiveness through testing, reporting and continuous optimisation.

Skills, Knowledge & Expertise

• 2-4 years' experience in campaign marketing, digital marketing, demand generation or a related B2B marketing role.
• Experience creating and executing marketing campaigns.
• Hands‑on experience with HubSpot or another marketing automation platform.
• Experience supporting webinars, events or integrated marketing campaigns.
• Ability to work with campaign data and performance reports.
• Strong organisational skills and attention to detail.
• Comfortable working across multiple projects simultaneously.
• Ability to collaborate effectively with Marketing, Sales and BDR teams.
• Fluent German and English, both written and spoken.
• Willingness to work from our Munich office on a hybrid basis and travel occasionally when required

Nice to have

• Experience in ERP, SaaS or B2B technology environments.
• Salesforce experience.
• Exposure to lead generation and lead management processes.
• Experience working with marketing automation workflows and segmentation.

What success looks like

• Taken ownership of campaign execution activities currently handled by senior team members.
• Become confident using HubSpot and our campaign processes.
• Successfully delivered email campaigns, webinars and marketing activities across the DACH region.
• Established strong working relationships with Marketing, BDR and Sales teams.
• Improved the efficiency and consistency of campaign execution and reporting.

You'll join a collaborative international marketing team where you'll have the opportunity to develop your demand generation and marketing automation skills while contributing to the growth of established software businesses across Europe.

This role offers a clear development path toward more senior campaign and demand generation positions as your experience grows.