B2B Brand & Growth Marketing Manager (m/f/d) - Remote

Syde GmbH; Bergisch Gladbach; Remote; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading digital marketing agency in Germany is seeking a B2B Growth Marketing Manager to scale its marketing initiatives. The ideal candidate will have a strong background in B2B marketing, proven lead-generation skills, and expertise in content planning. Join a diverse and inclusive team and work 100% remotely, driving impactful strategies for enterprise clients.

Leistungen

100% remote work

Collaborate with global clients

Flexible hours

Annual hardware budget

Supportive team culture

Qualifikationen

• Minimum of 3 years hands-on B2B marketing experience in SaaS or digital-agency.
• Experience in content planning and execution across multiple channels.
• Proven lead-generation track record for enterprise funnels.

Aufgaben

• Proactively plan and execute content across channels.
• Create growth campaigns via paid and organic channels.
• Build and optimize marketing funnels for enterprise opportunities.

Kenntnisse

B2B marketing experience

Content planning

Lead-generation track record

Data-driven mindset

Hands-on mentality

Native English communication

Fluency with modern Martech stacks

Stakeholder collaboration

Work discipline

Positive attitude

Tools

HubSpot

Google Analytics GA4

Looker Studio

Jobbeschreibung

Syde

Do you want to be part of a passionate marketing team that’s ready to take our brand to the next level? Are you excited about Growth Marketing, where creativity meets data and strategy turns into real results? Do you want to work for a company that puts people first? Then this role is made for you!

At Syde, Europe’s largest WordPress agency and one of the leading players worldwide, we work fully remote across 40+ countries. With over 120 team members, we build professional enterprise projects for some of the world’s biggest brands and now we’re looking for you to drive growth, shape our brand, and make an impact in the enterprise WordPress space.

Your responsibilities

As our B2B Growth Marketing Manager, you’ll be at the forefront of scaling our marketing engine. You will…

• Content planning & execution: Proactively plan, coordinate, and publish content in collaboration with other Teams. Take ownership of case studies, blog posts, and social media, ensuring quality, consistency, and timely delivery across all channels.
• Create powerful growth campaigns across Paid (LinkedIn Ads, Google Ads, ABM) and Organic (SEO, content, social, lead magnets).
• Build and optimize funnels (MQL → SQL → Opportunity) that turn awareness into real enterprise opportunities.
• Automation & AI-driven optimization: Leverage automation and AI tools to streamline workflows, support ideation, proofreading, and optimization, and maximize overall marketing impact and output.
• Experiment, test & iterate – from landing page A/B tests to email workflows and funnel optimizations.
• Own the brand experience: Sharpen our positioning, messaging, and ensure consistent rollout across all channels.

Must-haves

• Minimum of 3 years hands-on B2B marketing experience in SaaS, digital-agency, or web-solution environment (ideally CMS, DXP, Open Source in general, or WordPress services).
• Content planning & content execution: you are able to architect a differentiated brand strategy (positioning, messaging, visual guardrails) and proactively drive its roll-out across all channels. In addition, experienced in forward-looking content planning, development of case studies, proofreading and implementation, as well as personally creating, QA-ing and publishing blog articles, landing pages and social posts.
• Proven lead-generation track record for enterprise / large-account funnels (MQL → SQL → Opportunity), using both paid acquisition (LinkedIn Ads, Google Ads, ABM platforms) and organic channels (SEO, AI, content, lead-magnets, social).
• Data-driven, performance-oriented mindset: comfortable building KPI dashboards, defining KPIs (CAC, CPL, pipeline velocity, ROI), and iterating growth experiments.
• Hands-on mentality: able to plan campaigns AND jump into execution (copywriting, email workflows, landing-page A/B tests, etc.).
• Leadership readiness:previous people-management experience OR clear ambition to coach and eventually lead a 3-5-person team.
• Native English communication (spoken & written).German proficiency is a plus.
• Fluency with modern Martech stacks (e.g., HubSpot, Google Analytics GA4, Looker Studio, CMS editors, basic HTML/CSS).
• Enterprise-grade stakeholder skills:comfortable collaborating with Sales, Partnership, UX/UI Design, and director-level executives; able to translate technical value into business outcomes.
• Work discipline: self-organised, excellent asynchronous communicator, comfortable in distributed teams across time zones.
• Eager to experiment with new trends and AI innovations, using them to drive smarter campaigns and results.
• A positive, “yes-we-can” attitude, love to experiment and learn fast, and thrive in a collaborative team environment. Challenges don’t discourage you – they inspire you to find creative solutions and celebrate wins together.

Nice-to-haves

• Familiarity with WordPress: experience in marketing for WordPress, WooCommerce, or complex web/software projects (multisite, headless, integrations) would be a big plus.
• Experience in scaling multilingual campaigns (mainly in the DACH region, with EMEA and US-market is a plus).
• Certification(s):Google Ads, HubSpot, Pragmatic Marketing, OpenAI Academy, or similar.

What we offer

• Work 100% remote from anywhere.
• Collaborate withglobal enterprise clients like SAP and PayPal.
• Join internationalWordCamps & events (and speak if you like!).
• Flexible hours & annual hardware budget.
• A creative, motivated, and supportive team that celebrates wins together.
• The chance to shape the growth strategy of one of the leading WordPress agencies worldwide.

Become a Syder

Ready to take on the challenge? Then apply now as ourB2B Growth Marketing Manager (m/f/d)!

At Syde, a respectful and inclusive way of working together isn’t just a principle — it’s a core part of our culture. This also shapes how we hire: we focus on experience, qualifications, and the best possible fit for the role. Factors such as gender, age, disability, religion, ethnicity, origin, sexual orientation, or any other personal characteristics do not influence our decisions. What truly matters to us is creating an environment where diversity is valued and everyone has the chance to bring in their full potential.

Send Us Your Applications

Please send us your CV in English, salary expectations, and the earliest possible starting date.