Associate Director, Consumer Marketing

Organon; Deutschland; Vor Ort; EUR 100.000 - 150.000; Vollzeit

Zusammenfassung

Organon seeks an Associate Director, Consumer Media, Omnichannel & Performance Strategy to shape and execute the consumer marketing strategy, translating brand priorities and insights into integrated media plans that drive engagement and business outcomes.

You will define audience strategies, manage multi-channel activation, and collaborate with agencies, analytics, and internal teams to ensure compliant, high-impact campaigns across paid, owned, social, search, CRM, and video.

Qualifikationen

• BA/BS degree required; MBA or equivalent advanced degree preferred.
• Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or related discipline.
• Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization.
• Demonstrated ability to lead agency partners and cross-functional teams in development and execution of integrated consumer marketing plans.
• Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations.
• Experience operating in a regulated environment, partnering with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders.

Aufgaben

• Lead development of media, audience, and omnichannel strategies.
• Define priority audiences, behaviors, targeting approaches, channel roles, sequencing, reach and frequency, and investment recommendations.
• Lead paid, owned, social, search, CRM, website, video, and other digital channel planning with agencies and internal teams.
• Develop the measurement framework, KPI approach, dashboards, test-and-learn priorities, optimization plan, and reporting cadence.
• Evaluate campaign performance across media, social, website, search, CRM, video, and other channels for optimization opportunities.
• Pressure-test campaign ideas for activation, measurement, optimization, and sequencing across channels.
• Make recommendations on channel mix, media investment, audience targeting, content sequencing, and test priorities.
• Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review teams to ensure compliant assets.

Kenntnisse

Media strategy

Omnichannel marketing

Analytics

Agency leadership

Regulatory collaboration

Ausbildung

BA/BS degree

MBA or equivalent

Jobbeschreibung

Job Description

The Position

The Associate Director, Consumer Media, Omnichannel & Performance Strategy is a strategic consumer marketing leader responsible for helping shape and execute the consumer marketing strategy for the brand. This role translates brand priorities, consumer insights, market dynamics, and business objectives into integrated marketing plans that include audience strategy, media, channel activation, measurement, and optimization. As a key member of the Consumer Marketing team, this role ensures that media and omnichannel strategy serve the broader marketing objectives by helping the brand reach, engage, educate, and motivate priority consumer audiences to drive engagement, strengthen brand impact, and support business goals. This position reports to the Director, Consumer Marketing.

Responsibilities

• Lead the development of media, audience, and omnichannel strategies that connect brand priorities to measurable consumer engagement and business outcomes.

• Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations.

• Lead paid, owned, social, search, CRM, website, video, and other digital channel planning in partnership with media agencies, platform partners, analytics, and internal teams.

• Develop the measurement framework, KPI approach, dashboard requirements, test-and-learn priorities, optimization plan, and performance reporting cadence.

• Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify actionable optimization opportunities.

• Pressure-test campaign ideas to determine whether they can be effectively activated, measured, optimized, scaled, and sequenced across channels.

• Make recommendations on channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities.

• Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team partners to ensure digital and media assets are compliant, review-ready, operationally executable, and appropriately measured.

Required Education, Experience & Skills

• BA/BS degree required. MBA or equivalent advanced degree preferred

• Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline.

• Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization.

• Demonstrated ability to lead agency partners and cross-functional teams in the development and execution of integrated consumer marketing plans.

• Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations.

• Experience operating in a regulated environment, with the ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders.

Secondary Language(s) Job Description

Who We Are:

Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women’s Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.

US and PR Residents Only

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster

EEOC GINA Supplement

OFCCP EEO Supplement

OFCCP Pay Transparency Rule

Organon is an Equal Opportunity Employer. We are committed to fostering a culture of inclusion, innovation, and belonging for all employees and job applicants. We ensure all employment practices are conducted without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, veteran status, or any other characteristic protected by state or federal law.

Search Firm Representatives Please Read Carefully
Organon LLC, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Applicable to United States Positions Only: Under various U.S. state laws, Organon is required to provide a reasonable estimate of the salary range for this job. Final salary determinations take a number of factors into account including, but not limited to, primary work location, relevant skills, education level, and/or prior work experience. The applicable salary range for this position in the U.S. is stated below. Benefits offered in the U.S. include a retirement savings plan, paid vacation and holiday time, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

Annualized Salary Range (US)

$125,400.00 - $213,100.00

Please Note: Pay ranges are specific to local market and therefore vary from country to country.

Employee Status:

Regular

Relocation:

No

VISA Sponsorship:

No

Travel Requirements:Organon employees must be able to satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites.

Flexible Work Arrangements:

Flex Time, Remote Work

Number of Openings:

1