Shopper Marketing & Program Manager

Bonafide

Deutschland

Vor Ort

EUR 86.873 - 144.209

Vollzeit

14 Tage+

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Benefits dieser Stelle

Total Rewards package

Medical/dental/vision benefits

401K match

Zusammenfassung

Bonafide is seeking a strategic, data-driven Shopper Marketing & Program Manager to lead how our brand appears at retail—from planning to launch and activation. You’ll liaise between Sales, Marketing, Operations, and external partners to drive sales velocity, shopper engagement, and brand growth.

You will own annual marketing plans, in-store/digital shelf experiences, retailer activations, and cross-functional launches.

Qualifikationen

5+ years in retail, shopper, or trade marketing within CPG.
Experience supporting national/regional retail launches and activations.
Strong understanding of shopper marketing, retail media, and digital shelf optimization.
Data-driven with POS and retailer data to evaluate performance and optimize programs.
Excellent project management and ability to handle multiple initiatives.

Aufgaben

Develop and execute annual retail marketing plans across retail accounts.
Own in-store and digital shelf experience including messaging, merchandising, displays, POS, and retailer-specific creative.
Partner on annual retail resets with activation strategies and sell-in materials.
Lead retailer-specific programs including promotions, retail media, search, CRM, coupons, sampling, and displays.
Own sell-in storytelling with compelling retailer-specific marketing concepts and activation plans.
Define and manage retail messaging and creative with Brand/Design across channels.
Collaborate on retail packaging updates and retailer-specific requirements.
Manage retail media and agency partners, ensuring timely, within-budget delivery and optimization.
Lead cross-functional execution of retail launches and activations with Sales, Marketing, Operations, and Demand Planning.
Manage calendars, timelines, trackers, milestones to keep initiatives on schedule.
Track performance with POS/retailer data to identify optimization opportunities and ROI.

Kenntnisse

Retail marketing

Shopper marketing

Trade marketing

Data-driven

Project management

Cross-functional collaboration

Agency management

Communication/presentation

Ausbildung

Bachelor’s degree in Marketing/Business/related

Tools

POS data platforms

Jobbeschreibung

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite’s Women’s Health portfolio. Collectively, these brands are driven by their promise to champion women’s health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

JOB SUMMARY

We’re seeking a strategic, data-driven Shopper Marketing & Program Manager to lead how our brand shows up at retail from annual planning and retailer sell-in to launch execution and activation. This role serves as the primary liaison between Sales, Marketing, Operations, and external partners to ensure retail programs are executed flawlessly while driving sales velocity, shopper engagement, and brand growth.

KEY RESPONSIBILITES

Critical contributions this role is counted on to deliver include:

Develop and execute annual retail marketing plans across retail accounts.
Own the in-store and digital shelf experience, including messaging, merchandising, displays, POS, and retailer-specific creative.
Partner on annual retail resets by developing retailer-specific activation strategies, communication themes, and sell-in materials.
Lead retailer-specific marketing programs, including promotions, retail media, search, CRM, coupons, sampling, and display initiatives.
Own sell-in storytelling by developing compelling retailer-specific marketing concepts and activation plans that support Sales presentations.
Define and manage retail messaging and creative in partnership with Brand and Design while ensuring consistency across channels.
Collaborate with Brand and Design on retail packaging updates and retailer-specific requirements.
Manage retail media and agency partners, ensuring programs are delivered on time, on budget, and optimized for performance.
Lead cross-functional execution of retail launches and activations, partnering with Sales, Marketing, Operations, Demand Planning, brokers, and external partners to ensure launch readiness and flawless execution.
Own retail marketing calendars, launch timelines, project trackers, and key milestones to ensure initiatives stay on schedule.
Drive accountability across cross-functional teams by managing action items, risks, and project communication.
Track and analyze retail marketing performance using POS, retailer, and market data to identify optimization opportunities and measure ROI.

REQUIRED QUALIFICATIONS

In order to take on these challenges, you’ll need to have:

5+ years of experience in retail marketing, shopper marketing, or trade marketing within CPG.
Experience supporting national or regional retail launches, line reviews, and retailer activation programs.
Strong understanding of shopper marketing, retail media, merchandising and digital shelf optimization.
Data-driven mindset with experience leveraging POS and retailer data to evaluate performance and optimize marketing programs.
Exceptional project management and organizational skills with the ability to manage multiple concurrent initiatives.
Proven ability to influence and collaborate across cross-functional teams without direct authority.
Experience managing agencies, external partners, and complex project timelines.
Strong communication, storytelling, and presentation skills.
Comfortable working in a fast-paced, high-growth environment with evolving priorities.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of education and relevant experience.

OUR OFFER

Here, career paths aren’t predefined, and bureaucratic limitations don’t exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women’s Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

SALARY RANGE

National Target Base Pay Range: $100,000.00 - $166,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110,000 - $184,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

DISCLOSURE

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafideis an equal opportunity employer. Weprohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafiderecruits, hires, employs, trains, promotes, and compensatesindividuals solely based on job-related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.